Since the Spring Festival this year, the tourism industry across the country has recovered strongly, showing a good momentum. According to the calculation of the data center of the Ministry of Culture and Tourism, 308 million domestic tourism trips were made during the Spring Festival holiday this year, up 23.1% year on year; Domestic tourism revenue reached 375.8 billion yuan, up 30% year on year. After the festival, the prosperity of research and study tours, parent-child tours, peripheral tours and outbound tours has brought strong confidence to China's tourism industry and injected strong momentum into the economic recovery and development. Promote the integrated development with culture and tourism. Tourism carries cultural stories, and culture shapes the soul of tourism. The upgrading of the tourism industry is inseparable from the deep integration of cultural resources and tourism products, as well as the mutual achievements of cultural temperament and tourism brands. This year's Lantern Festival, Wuhan "Zhiyin" attracted nearly 2500 people to board the boat for the Lantern Festival, and the tourist reception reached a record high: during the day, the "Old Wharf New Year Folk Custom Park" activity was held to take tourists to experience the traditional folk customs such as playing Ciba, cutting New Year's Red, guessing lantern riddles and so on; In the evening, people will enjoy different Wuhan stories in the evening breeze and the lights on both sides of the river. From theme parks, characteristic foods to landmark landscapes, performing arts programs, the beauty of original ecology, characteristic folk customs, and cultural relics and books are being integrated into the whole chain of the tourism industry, greatly improving the richness of tourism experience, and constantly stimulating new driving forces and new advantages for the sustainable development of the tourism industry. Keep pace with the times and deeply cultivate the spirit of innovation. In the era of mass tourism, tourism is an important part of people's good life. Today, the rise of a new generation of consumer groups and the emergence of consumption patterns such as self-driving travel, exquisite camping, outdoor sports, etc., highlight the new trend of tourism demand upgrading, and refinement and specialization become the new characteristics of market development. In contrast, some traditional scenic spots still have shortcomings such as single tourism products, limited reception capacity and weak service capacity. Only by continuously cultivating innovative thinking can we get rid of the long-term path dependence, break the ideological barriers of traditional concepts, and build a dynamically upgraded tourism innovation system. In terms of business model, on the basis of fully studying and judging emerging markets, we should innovate and develop tourism products such as micro vacation, micro roaming, and health tourism, and match with corresponding group routes and public services to achieve a more complete tourism service management. In terms of industrial form, by building a "tourism+" cross-border development model, breaking industrial barriers, innovating consumption scenarios, creating a supply system of featured cultural and tourism products such as "industrial heritage tourism", "rural experience tourism", and constantly releasing the multiplier effect to better meet the growing needs of the people for a better life. Based on the overall situation, grasp the rules and take multiple measures simultaneously. The strong recovery of the tourism industry is inseparable from the unified deployment of the national strategy. On the one hand, we should play a good policy combination to provide a strong guarantee for promoting the development of tourism. At the end of last year, the CPC Central Committee and the State Council issued the Outline of the Strategic Plan for Expanding Domestic Demand (2022-2035), which proposed to expand cultural and tourism consumption, vigorously develop holiday and leisure tourism, expand diversification