The recently released No. 1 central document of the Central Committee of the Communist Party of China in 2023 emphasizes that "we should firmly carry out special treatment of outstanding problems in key areas such as high price betrothal gifts and large-scale operations". From the first mention of harnessing "sky high bride price" in 2019 to the continued emphasis on harnessing "sky high bride price" this year, in the past five years, relevant issues have been listed in the No. 1 central document four times. On the one hand, it shows the strong determination and positive results of the central government to continue to carry out the governance work. On the other hand, it also shows that the difficulty and task of carrying out the governance work is not small, and it requires continuous efforts and long-term contributions. "Give me a wooden peach and give it back to Qiongyao. The bandits will always think it's good." In Chinese traditional marriage culture, although the contents of bride price and dowry are related to economy, their cultural significance is far greater than economic significance. However, due to the imbalance of the proportion of men and women in the population, especially the reality that there are more men and fewer women in rural areas, the women in the overall comparative advantage have more choices. Therefore, in some areas, "dowry" seems to be a "choice question", while "bride price" is a "must answer question". In this case, the traditional cultural function of the betrothal gift has been gradually replaced by the economic function, and even equated the "to be married and lonely" with the "to be sold" painting, resulting in the "high price betrothal gift" chaos. In this sense, the "high price betrothal gift" violates the original intention of Chinese traditional marriage culture, and is not only a "necessary option", but also an "incorrect option". Although the issue of "high price betrothal gifts" is closely related to the population and economic situation of a region, it is not a purely economic issue. According to media reports, relevant scholars have concluded based on big data analysis that the average value of betrothal gifts across the country does not show an absolute positive correlation with the level of local economic development. On the one hand, it shows the diversity of situations in different regions. On the other hand, it also shows that the problem of "high price betrothal gifts" cannot be simply analyzed and dealt with from the perspective of "economic determinism". In fact, in some economically developed areas, the betrothal gift has naturally returned to its "symbolic significance" in its traditional cultural function; However, in some economically underdeveloped areas, due to the limited affordability and different ideas of the local people, the high price of betrothal gifts also lost its significance. Therefore, it is not only necessary but also feasible to make efforts to strengthen the construction of spiritual civilization in rural areas and promote local governments to deal with the problem of "high price lottery". To solve the problem of "high price betrothal gifts" is an inevitable requirement to adhere to the integrity and innovation of China's excellent traditional culture. It can not only return the traditional Chinese marriage culture to its original meaning, but also give new era significance to the promotion of civilized marriage customs. Advocating civilized marriage customs can not only reflect the intrinsic value of China's excellent traditional culture, but also be an integral part of cultivating and practicing the core socialist values. For example, the concept of "freedom" advocated at the social level itself contains the concept of "freedom of marriage". Intervention and destruction of marriage freedom in the form of "high price betrothal gifts" not only run counter to the excellent traditional Chinese culture and core socialist values, but also may violate the law. In practice, we should take the socialist core values as the guide, adhere to the correct value orientation, incorporate the promotion of civilized marriage customs into the construction of civilized rural customs, and fully tap the traditional resources and advantages