The restart of outbound group tour is a new start

2023-02-08

After three years, China's outbound group tourism business was restarted on February 6. At 0:47 on the same day, the flight EK363 of Emirates from Guangzhou to Dubai took off from Guangzhou Baiyun Airport, opening the restart of outbound group tour. On the first day of the restart, five tourism enterprises sent no less than 14 outbound tourist groups. After COVID-19 implemented "Class B and Class B management", it is an inevitable result of returning to the original economic and social production and living order to restart outbound team travel. This seemingly justified adjustment of measures still attracts global attention. According to the relevant requirements of the Ministry of Culture and Tourism, the first pilot destination countries for outbound group tours are Thailand, New Zealand, Switzerland, South Africa and other 20 countries. Among the destination countries, the director of the National Tourism Administration of Thailand went to Bangkok's Langman Airport to welcome the arrival of tourists from China's first tour group. Why did the resumption of outbound group tours attract attention from all parties? A set of data may explain. In 2019, China's outbound tourists' overseas consumption exceeded US $133.8 billion, with a growth rate of more than 2%; In the first half of that year, the number of outbound group tours through a head online travel platform increased by 43%. From this set of data three years ago, it can be seen that Chinese tourists, including group tourists, are always the key force to promote the prosperity of the tourism economy, both for the domestic tourism industry and for the international tourism market. Three years later, this conclusion still holds. After the resumption of outbound group tour business, the first group of "New Zealand North and South Island 10 Days" launched by a tourism enterprise in Guangdong was about 26000 yuan per person, and 40 seats were sold out within 1 minute after being put on the shelf. The media learned from many travel agencies that many routes of the first outbound tour group have been fully booked. The consumption capacity of Chinese tourists and the demand for outbound tourism can be seen from this. The popularity of outbound group tourism market is not accidental. In fact, since January 8 of this year, the entry no longer requires isolation, China's individual outbound travel has started to rise rapidly, and the search volume of international air tickets on travel websites has shown a sharp rise. Before the "customs clearance" between Hong Kong and the mainland was fully restored, as the traditional preferred destination for Chinese people and an important outbound transit city, the restricted "customs clearance" between Hong Kong and the mainland also promoted the return of the tourism market. These exit methods are difficult for many Chinese people, so group tours give more possibilities to the people who lack the experience of free travel abroad, which is bound to usher in a wave of climax when they restart. In the three years of the epidemic, although the inter-provincial team tour has resumed intermittently, the outbound products of the team have not been approved. Traveling abroad has long become a way of leisure that Chinese people take for granted. Due to the previous epidemic prevention and control measures, domestic tourism was once popular, but it still can not curb people's enthusiasm to explore the world. Therefore, Macao, which does not need to be quarantined, has become the most concentrated outbound destination for Chinese tourists in the past year. With this premise, when the country is open, free to enter and leave without isolation, people naturally want to choose to travel abroad to experience the civilization and scenery around the world. During the Spring Festival holiday, the booming tourism boom in China triggered the recovery of the tourism market after the epidemic. This is a delightful scene. The growth of consumer demand will bring more economic development impetus and employment opportunities. Opening up is the prosperity of the country

Edit:sishi    Responsible editor:xingyong

Source:https://epaper.gmw.cn/gmrb/html/2023-02/08/nw.D110000gmrb_20230208_4-02.htm

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