In the cold winter months, people gallop in the snow rink, play in the ice rink, and the enthusiasm of the public to participate in ice and snow sports is growing. Since late December 2022, snow rinks and ice rinks across the country have been open for business, and people have fully enjoyed the fun of ice and snow sports. This is the first snow and ice season after the Beijing Winter Olympic Games. The Winter Olympic heritage continues to play its role. The demand for snow and ice consumption is strong, and the sports industry as a whole is improving. Enthusiasm is high. Many tourists experience the fun of ice and snow on the New Year's Day holiday in 2023. According to the statistics of the Ministry of Culture and Tourism, ice and snow, lake tours, camping, mountaineering and other sports holidays are popular with tourists. Among them, the ice and snow activities held in the Summer Palace, the Summer Palace, the Purple Bamboo Garden, Shichahai and other places in Beijing have attracted many families to experience. The classic ice and snow tourism destinations such as Northeast Ice and Snow World, Yabuli, Changbai Mountain also attract a large number of tourists to experience the different fun of ice and snow. Snow resorts in areas rich in ice and snow resources, such as Beijing, Hebei and Northeast China, have reappeared. Zhou Wenxi, president of Zhangjiakou Chongli Taiwu Ski Town, said that the ice and snow consumption continued to recover. Since late December 2022, the room reservation has reached the level of the end of 2021. "Take the Beijing-Zhanghai High-speed Railway from Beijing, and you can arrive at Chongli Snow Resort in about one hour, which provides great convenience for snow friends." Zhou Wenxi is confident about the development prospects of ice and snow sports. Guangdong, Sichuan, Guizhou and other places have also carried out ice and snow sports. Shanghai has launched 12 outdoor mobile ice rinks and carnival activities in combination with holidays to make the ice and snow sports atmosphere more intense. From Dock 1 in Huangpu Binjiang to Zhengda Lecheng in Xuhui Binjiang, from the Oriental Sports Center in the front beach to Magnolia Square in Hongkou, ice and snow sports enrich urban life. Driven by the demonstration, the Winter Olympic venues help the consumption of ice and snow. The Yanqing Olympic Park in Beijing opens to welcome guests. People are full of expectations for this snow season. It used to be the venue for the alpine skiing events of the Beijing Winter Olympic Games, which can bring skiing enthusiasts the experience of winter Olympic-level ski trails. "The ski track is divided into different experience areas, including the super giant slalom track that meets the needs of high-level skiers, and the village ski track that is suitable for beginners and intermediate snowboarders. Especially, the end of the village ski track is connected with the Winter Olympic Village, making the sports and rest seamless." said Chen Hongyan, the relevant director of Yanqing Olympic Peak Park. The venues and facilities of the Beijing Winter Olympic Games help the consumption of ice and snow. During the winter sports consumption season in Beijing from 2022 to 2023, nearly 100 snow rinks and ice rinks represented by the National Speed Skating Center "Ice Ribbon", "Ice Cube" Ice Sports Center, Shougang Ski Jump, and the National Alpine Skiing Center "Snow Flying Swallow" actively participated. "Give full play to the demonstration and driving role of the Winter Olympic venues and facilities, which is conducive to the centralized supply of diversified high-quality ice and snow products, thus driving the growth of sports consumption," said Meng Qianghua, deputy director of the Beijing Municipal Bureau of Sports. According to the data of JD Sports, Beijing, as the first "Olympic City" in the history, ranks first among the domestic ski sports consumption cities in 2021-2022. Liu Lin, director of the channel innovation department of JD Sports, said: "The result of 'driving 300 million people to participate in the ice and snow sports' is remarkable, and the ice and snow consumption potential has been released