The national unified launching ceremony of "2023 National Online New Year's Festival" was launched in Guangzhou a few days ago. The activity will last until January 28, 2023. The setting of the main and sub venues fully reflects the coordination and linkage, and the active participation of the market players makes the Spring Festival promotion more innovative. It is reported that branches across the country will hold various supporting activities. For example, Guangxi will hold the "New Silk Road New Year E-Commerce Festival Gala", and Beijing will launch "Taste in Beijing", "Drama in Beijing" and other segments, focusing on the people's needs for a better life and the purchase of New Year goods, so as to ensure that the people spend a happy and peaceful New Year. At the main venue of the launching ceremony of the "2023 National Online New Year's Festival", Guangzhou held offline themed activities such as trunk fairs, brand enterprise exhibitions and cross-border e-commerce import commodities exhibitions simultaneously, and launched various online consumption scenes on major e-commerce platforms, creating a hot consumption atmosphere for online and offline interaction. This activity is a nationwide online platform shopping activity jointly guided by the Ministry of Commerce, the Central Cyberspace Office, the Ministry of Industry and Information Technology, the General Administration of Market Supervision, the State Post Office and the China Consumer Association. It is also an action for the benefit of the people to release consumption vitality and increase consumption power under the new situation. (Outlook New Times)