The university financial media center centering on the high-quality development of education in the province. After nearly three years of exploration and practice, the university financial media center has transited from the stage of infrastructure construction, such as institutional setting, platform construction, site facilities, to the stage of system innovation, such as service expansion, cultural construction, and campus governance. However, due to the constraints of subjective and objective factors, the media integration mechanism in some colleges and universities is not yet mature, the management and operation system and mechanism are not innovative enough, there are still some weaknesses in financial and material resources and team quality, and the construction of college media integration center is still facing great challenges. In the next step, colleges and universities should base themselves on "two overall situations", have a mind of "the big one of the country", stand at the height of politics and the overall situation, review and plan the education news publicity work of colleges and universities from the perspective of all media and Internet thinking, explore the development path of "whole process, holographic, all staff, and full effect" education and education media in the new era, and firmly grasp the initiative and leading power of education news public opinion work in the era of all media. This provides a basic basis for the breakthrough development of the current college news publicity and the in-depth development of media integration. To promote the integrated development of college media and make good use of college financial media center, we must deeply understand and grasp the connotation of "four all media", and on the basis of expanding campus service functions and developing financial media products, let the platform find, understand and meet needs in the process of continuous high-frequency interaction with teachers and students, so that the financial media center can truly become the mainstream ideological and public opinion of colleges and universities, strengthen the guidance of network ideas An important position for building consensus on reform and development. We should follow the trend of "whole process media", reconstruct the diversified process of news production and processing, strengthen the timeliness and openness of news communication, break through the boundaries of time and space, open up the boundaries of acquisition, compilation and distribution, and improve the production capacity of high-quality content; Based on the perspective of "holographic media", we should connect the media, strengthen the technical empowerment, enrich the narrative perspective and communication form, and break through the physical pattern of news communication; In accordance with the requirements of "all member media", we should innovate the organizational structure, adapt to the "decentralized" characteristics of network communication, expand the matrix construction, and innovate the interaction mode, so as to realize the transformation of the working concept from "audience" to "user", and from one to many to many communication; Starting from the goal of "full effect media", we should adapt to the trend of mass media, enrich the means of expression, increase the information capacity, deepen the vertical segmentation of fields, improve the communication efficiency, and build "media+education", "media+culture", "media+service"