Smart business district brings new consumption experience

2022-12-26

When entering the Wulin Business District in Hangzhou, Zhejiang Province, "smart" elements are everywhere: the "smart parking" system creates a "stop and pay" mode, enabling multiple entities in the business district such as shopping malls, buildings and hotels to achieve linkage parking and mutual recognition of discounts; More than 100 5G base points have been set in the business district, which can meet the simultaneous live broadcast of more than 1000 counters... These smart facilities and services make the smart business district more and more real. Recently, the Ministry of Commerce announced the first batch of national demonstration smart business districts and national demonstration smart stores, and identified 12 national demonstration smart business districts, including Beijing Sanlitun Business District, Hangzhou Wulin Business District, Zhejiang Province, and 16 national demonstration smart stores, including Beijing Sanlitun Taiguli South District. Recently, as one of the 12 national demonstration smart business districts, the Xinjiekou business district in Nanjing, Jiangsu Province, has promoted continuous innovation in consumption scenarios, bringing consumers many refreshing experiences: shopping malls carry out digital transformation and promote intelligent operation; The shopping center tries to integrate online and offline, embracing the e-commerce model; The art gallery explores immersive scenes to create a new experience... Among them, Suning E-shop Xinjiekou Store located in the business district has been selected as one of 16 national demonstration smart stores. In this smart store, the digital system is organically combined with technology and fashion elements to upgrade the traditional retail store from infrastructure, sales mode, scene experience and other aspects. The scene based, digital and intelligent experience of the whole process of entering, shopping and leaving the store has attracted a large number of consumers to "try new things". Chaotianmen Business District, Monument to the people's Liberation, Chongqing, which is also a national demonstration of smart business district, can also see "smart" elements everywhere. Standing on the Monument to the people's Liberation Cross Golden Street, mobile VR live navigation can help shopping experts and foreign tourists accurately find the shops they want to visit in the complex traffic environment from the first perspective. It is reported that this is a virtual business district built on the "Digital Twin" technology. Consumers can enjoy various intelligent services by shuttling between the virtual and the real. At the same time, the intelligent construction also provides support for the fine management of the business district. For example, the core business district around Monument to the people's Liberation is divided into multiple grids by the "electronic fence". The traffic of each grid is monitored in real time. If the density exceeds a certain alert value, the system will automatically trigger different levels of security. Favorable policies to improve consumption experience smart business district is an important part of urban business system, and also a carrier to promote circulation innovation and cultivate emerging consumption. Wang Peng, a researcher at the Intelligent Social Governance Research Center of Renmin University of China, said that the smart business district is a service system that improves the citizens' service experience, enhances traditional business and stimulates the business district economy through high-tech means. The smart business district provides a broad application scenario for big data, artificial intelligence, 5G and other technologies, and the use of virtual reality technology can achieve the upgrading of offline consumption mode. Scan codes to pay parking fees, queue up online to wait for meals, and robot guided dining... Nowadays, smart stores are increasingly popular in key business districts in many cities. In recent years, the majority of retail enterprises have actively explored the construction of smart stores and achieved many results. Behind this, it is inseparable from the strong support and promotion of national policies. In July of this year, the Ministry of Industry and Information Technology, the Ministry of Commerce and the State Administration of Market Supervision jointly released the "Digital Assistance

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Source:http://paper.people.com.cn/rmrbhwb/html/2022-12/26/content_25956213.htm

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