In 2022, the market size will exceed 600 billion yuan, opening up new space for the development of China's smart home industry

2022-12-22

A smart home service robot that can "wipe the table". The robot has multiple functions such as mobile assistance, sanitation and cleaning, and can be used in hospitals, nursing homes, communities and other different environments. Smart door locks, smart small appliances, smart fitness mirrors... More and more smart home products are entering the home. According to institutional data, the market size of China's smart home industry will be around 580 billion yuan in 2021, an increase of 12.75% over 2020. It is estimated that the market size of China's smart home industry will reach 651.5 billion yuan in 2022. According to the recently released "Fourteenth Five Year Plan" to expand domestic demand strategy implementation plan, China will accelerate the cultivation of new consumption and accelerate the research and development of intelligent products, including smart home. From the perspective of the industry, the development of smart home industry will open up greater development space with favorable policies and strong demand. The smart home market is speeding up the "updating" of free screens with full voice interaction, smart life butler, smart home control and other functions; Large screen eye protection learning machine that can realize intelligent eye protection functions such as active voice sitting reminder; With a variety of black technologies such as intelligent action guidance, you can enjoy AI private education at home to bring one-to-one professional exercise guidance to the intelligent fitness mirror... Guided by AI human-computer interaction, the "updating" of smart home products is getting faster and faster. In recent years, the demand for smart home products continues to grow. During the "Double 11" shopping season this year, on the Tmall platform, 30 minutes of pre-sales in the security and smart home industries exceeded last year's full day. Among them, the overall pre-sale turnover of Xiaomi whole house intelligent related categories nearly doubled, the pre-sale turnover of Yuanda Fresh Air System doubled, the pre-sale turnover of scientific creators' electric curtains doubled, and the pre-sale turnover of Huawei and 360's intelligent security products increased by more than 10 times. On the JD platform, during the "Double 11", the number of smart toilets increased by 34%, the number of smart bathroom cabinets increased by 204%, and the number of smart homes increased by 36%. According to the data of Intelligent Research Institute of Industry, in the first half of 2022, the supporting scale of smart home in China's fine decoration market will be 86100 sets, with a configuration rate of 12.2%. According to IDC's quarterly tracking report on China's smart home equipment market, the shipment volume of China's smart home equipment market will exceed 260 million units in 2022, with a year-on-year growth of 17.1%. "Thanks to the relevant technological progress and the improvement of consumers' quality of life, the penetration rate of smart home is constantly increasing, especially with the strong promotion of fine decoration, smart home is rapidly popularized and gradually replaced traditional home." Zhu Keli, an expert of the 50 member forum of China Digital Real Estate Integration and the founding president of the National Research Institute of New Economics, told the reporter of Economic Reference Daily. The smart home market has a huge space, attracting many enterprises. According to intelligent research consulting data, from 2018 to 2021, the registered number of smart home related enterprises in China will increase by 29.62%, 31.52%, 26.24% and 34.56% respectively. Among them, the number of smart home related enterprises registered in 2021 will be 195,600. Smart home business also brings performance returns to many enterprises. For example, Haier Zhijia's operating income in the first three quarters of 2022 was 184.8 billion yuan, an increase over the same period in 2021

Edit:wangwenting    Responsible editor:xiaomai

Source:xinhuanet

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