Show the new atmosphere of network audio-visual (on literary and artistic creation)

2022-12-19

The report of the 20th National Congress of the Communist Party of China (CPC) put forward the idea of "promoting cultural self-confidence and self-improvement, and creating a new brilliance of socialist culture", which has aroused a warm response in the literary and art circles. As an important part of socialist culture, the online audio-visual industry plays an important role in "launching more excellent works to enhance the people's spiritual strength", "meeting the people's growing spiritual and cultural needs", and "enhancing the influence of the spread of Chinese civilization". The consistent action guide of Tencent Video is to continuously output high-quality content and tell good Chinese stories. Over the years, in the work of content layout, production, scheduling, operation and other aspects, we have deeply realized that the network audio-visual platform should do a better job of "three grasp". Grasp the pulse of the times and find the correct position of the times. "Portraits for the times, biographies for the times, and moral values for the times" is not only a requirement for writers and artists, but also a response to the needs of the audience for high-quality products of the times. In recent years, we have produced and broadcast a number of works with realistic themes, such as "Ahebola Front", "Sweeping the Dark Storm", "Mountains and Seas", and "On the Field of Hope". Focusing on major events such as aiding Africa to fight the epidemic, eliminating the black and evil, overcoming poverty, and revitalizing the countryside, we have closely followed the main theme, described the hot social life with rich images and vivid picture language, and demonstrated the spiritual outlook of the Chinese people in the new era. The popularity of these works on the platform fully reflects that only when the network audio-visual creation is forged in the changes of the times, the progress of China and the call of the people, can it obtain strong vitality. Grasp the needs of the people and stick to the people's position. The people are the source of literary and artistic creation. Only by taking root in the people can we obtain an inexhaustible source of creation. In recent years, based on reality and rooted in the people, we have actively produced and disseminated online audio-visual products that people like to see and hear. The story at the foot of Lion Mountain tells the story of nearly 40 years of struggle of two generations of Hong Kong people from a tea restaurant, and conveys a strong feeling of family and country with warm strokes; The Children of the Qiao Family shows the truth and beauty of ordinary life through the change of a large Chinese family; The documentaries represented by Flavor World and Breakfast China are close to people's life and have the recognition of Chinese culture. The works with diversified types and rich themes have made people's spiritual and cultural life step up to a new level. Grasp the relationship between inheritance and innovation, and open up a new realm of online audio-visual creation. The Chinese civilization is broad and profound, and Chinese stories are colorful. The online audio-visual platform has great potential in developing advanced socialist culture, carrying forward revolutionary culture, and inheriting excellent traditional Chinese culture. In recent years, the ancient costume dramas represented by Dream of China represent the beauty of rhythm, clothing and implication of Chinese culture in modern audio-visual language, so that the audience can fully appreciate the charm and vitality of traditional culture; The children's animation "Big Monsters in the Forbidden City" uses new technology to activate cultural relics, open a fantastic audio-visual space, and guide young people to enhance their cultural self-confidence while combining education with entertainment; The online film "Super Hero Huang Jiguang" re created heroes from a contemporary perspective, showing the heroic feat of the people's volunteer soldiers who are not afraid of sacrifice, so that the great patriotic spirit of the revolutionary martyrs can be inherited. In addition, along with the reflection base

Edit:luoyu    Responsible editor:zhoushu

Source:people.cn

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