Solving the "Digital Dilemma" for the "Silver Hair"

2022-11-21

At present, the "silver haired people" are accelerating their integration into the network society, the Internet application adaptation transformation action continues to advance, and the demand vitality of the elderly group to access and use the Internet is further stimulated. Experts believe that government guidance, enterprise leadership, social assistance, family feedback and other aspects will go hand in hand, and will actively solve the problem of the digital divide for the elderly and promote the digital dividend to benefit the whole people. Promote the elderly to integrate into the Internet. "Smartphones are good for everything, but they don't understand many functions. Recently, a research report released by the relevant research team of the Central University for Nationalities reflects the "digital dilemma" of the elderly in the Internet era. According to the report, only 1.18% of the respondents said they "knew it very well and always used it", while 13.24% said they "were familiar with it and often used it". 67.5% and 58.3% of the elderly believed that the font size and spacing when surfing the Internet did not conform to their physiological conditions, and it was difficult to see the text clearly. 47.75% of the elderly clearly indicated that they were not willing to learn new application software, and many respondents refused to contact "unnecessary" software. In recent years, relevant national departments have successively introduced Internet aging adaptation and barrier free transformation programs to promote the integration of the elderly into the Internet and facilitate the sharing of livelihood services. In 2020, the General Office of the State Council issued the Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology, focusing on high-frequency issues and service scenarios involving the elderly, and clearly proposing "sticking to the combination of solving outstanding problems and forming a long-term mechanism". In 2021, the Ministry of Industry and Information Technology will launch the "Special Action for Aging and Barrier free Transformation of Internet Applications", focusing on the aging and barrier free transformation of Internet websites and mobile Internet applications. The Ministry of Industry and Information Technology issued the Notice on Further Strengthening the Implementation of the Special Action for Adaptation to Aging and Accessibility Transformation of Internet Applications, which requires active integration and application of new technologies, effectively promoting the diversity of products and the accessibility of services, and improving the accessibility of Internet applications. Under the guidance of policies, many Internet platforms have launched "care model" services and functions. For example, in April this year, WeChat launched the function of "listening to text messages", where users can click text messages to hear voice reading, thus helping users with reading difficulties better enjoy the convenience of digital life. Meituan, Alipay, Tiktok and other popular applications with more elderly users have all launched the "Elder Mode" button, and Baidu has launched separate "Baidu Big Character Version", "Baidu Map Care Version" and so on. A series of measures to adapt to the aging and barrier removal of the Internet have achieved initial success in bridging the "digital divide" with heart and emotion. The 50th Internet Development in China released by China Internet Network Information Center shows that in the first half of 2022, China's Internet infrastructure construction will continue to accelerate, and digital aging and information accessibility services will continue to advance. As of June 2022

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Source:http://paper.people.com.cn/rmrbhwb/html/2022-11/21/content_25950064.htm

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