Smart small household appliances rapidly expand market segments

2022-11-14

With the continuous upgrading of consumption level and quality of Chinese residents, more and more intelligent small household appliances with high added value have been recognized by the market. Industry insiders believe that the domestic smart small appliance market segment is expected to further expand rapidly and lead the overall scale of the industry to achieve breakthrough growth. Small household appliances refer to household appliances other than refrigerators, washing machines, air conditioners and other high-power and large volume appliances. They are widely used and can generally be divided into kitchen and bathroom small appliances, home small appliances and personal care small appliances. Compared with large household appliances, the penetration and popularity of small household appliances (especially household appliances and personal care appliances) are low, and the market is still in the growth stage. The increasingly heated "home economy", like a catalyst, is constantly helping the small home appliance market to push through the old and bring forth new products with rapid development. The world's first GOMISE nano light wave electric toothbrush, lazy smart cooking machine, innovative intelligent indoor planter, horizontal juice dispenser, BALMUDA The Brew coffee machine... strolled in the consumer goods exhibition area of the Fifth China International Fair, and the reporter saw many innovative small household appliances with complete beauty and functions. "A lot of products on the scene can be said to have been produced for the sake of 'staying at home'. Influenced by this round of epidemic, people have spent more time at home. At that time, small household appliances became essential products, which can greatly improve our sense of happiness and satisfaction in life." An exhibiting purchaser told the reporter, "At this exhibition, many creative small appliances are refreshing." The reporter noticed that the Bosch green plant spirit innovative intelligent indoor planter, which achieved the "first launch in Asia" in this Expo, has won a lot of attention and attention from many visitors. "A small body has great energy. After planting the 'seed capsule', you can harvest spices, vegetables or flowers as long as you water according to the intelligent prompts. With its patented lighting and intelligent irrigation technology, users can plant healthy and safe plants all year round." Zhu Kaiting, marketing director of small kitchen appliances of Bosi Home Appliances (China) Co., Ltd., told the reporter, "This product is also equipped with small programs to guide planting, so that users can experience how to create their own private garden at their fingertips." At the same time, the Bosch Cookit Intelligent Cooking Machine, which is "the first product in Asia", has also attracted the attention of visitors. It can realize 200 ℃ frying and low oil smoke frying, select over a thousand guided smart recipes, easily cook Chinese and Western cuisine, refine preset parameters, and make the kitchen "Xiaobai" easy to make big meals... As a small household appliance that gives consideration to quality and has strong operability, it has begun to ferment in the domestic "home economy", "one person food", "health" and other diversified consumption scenarios, It fully demonstrates the enterprise's determination to constantly accelerate the "consumer oriented" innovation pace and deepen the market. Data shows that from 2017 to 2021, the overall market size of China's small household appliances industry shows an upward trend, with a compound growth rate of 8.72% in the five years. In 2021, the market size of small household appliances industry will reach 101.7 billion yuan, with a year-on-year growth of 0.99%. Blue Ocean of China's Intelligent Small Appliance Market

Edit:wangwenting    Responsible editor:xiaomai

Source:xinhuanet

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