On September 27, it was reported that the data of JD, Tmall and other e-commerce platforms showed that the sales of the world's first 4K full-color laser projection ViddaC1 exceeded 20% three months after its listing. As a "newcomer" just entering the projection market, ViddaC1 quickly occupied the leading position in the flagship household projection market with its product characteristics such as "ceiling image quality within 10000 yuan" and insisting on marking measured brightness. In 2022, the household projection market, especially high-end projection market, has grown significantly. According to Lotto data, the sales volume of 4K UHD household projection from January to August this year increased by 81.5% year on year. On May 30, ViddaC1 was officially released. As the first high-definition projection using full-color laser technology, it quickly attracted extensive attention from the industry and consumers. During the 618 period, ViddaC1 was sold out at the first sale, and has always maintained a high degree of attention. By the end of September, the sales of 4K projection in the whole network had exceeded 20%, making it a super blockbuster of 2022 high quality projection. It is understood that despite the rapid development of the household projection market in recent years, there are also widespread phenomena such as false lumen brightness, low display definition, poor color and image quality, which are still at a low technical level. Faced with the projection market with LED and monochrome laser as the mainstream technology, Vidda chose the full-color laser technology with red, green and blue primary colors as the light source when it first entered the field, which has the strength of color image quality far exceeding the existing models on the market. ViddaC1 has 107% BT 2020 Ultra high color gamut (202% BT.709) and Δ With an ultra-high color accuracy of E ≈ 0.9 and a color depth of 10bit, the image quality is comparable to a professional display, so it is called "10000 yuan projection image ceiling" by users and professional media. The release of ViddaC1 also marks that home projection has entered the era of image quality. In addition to the improvement of image quality, ViddaC1 has completely eliminated harmful blue light. According to medical research, short wave blue light with a wavelength of 400-450nm has a real damage to human retinal cells. ViddaC1 uses 465nm long wave blue light as the light source, effectively avoiding the band of blue light that hurts the eyes. It is the most healthy eye protection display product at present, especially suitable for families with children. As one of the few true 4K ultra-high definition projectors in 10000 yuan, ViddaC1 has the characteristics of ceiling level color image quality and healthy eye care, and the initial price of 6999 yuan has made it a fast hit in the household projection market. During the 618 period of this year, ViddaC1 was sold out at the first sale. Recently, 4K projection sales accounted for more than 20% of the total sales in the past 30 days. At present, viddac1 is selling well on jd.com, tmall.com, Tiktok and other platforms. (Liu Xinshe)