Stepping into the global traceability center located in Nansha, Guangzhou, we can see that in the public service area, there is a steady stream of customers coming to consult; In the application promotion area on the other side, an enterprise symposium is under way. The Global Traceability Center interacts with enterprises to explore the possibility of multi scenario application of traceability. Nansha welcomes and delivers goods from all over the world and to all corners of the world every day. A large number of data resources are integrated here, giving birth to huge digital economic potential. When data has become a new resource for economic development, Nansha has made use of huge data resources to facilitate trade circulation, creating a global traceability center for all independent intellectual property rights. Milk powder, health products, facial mask, hair dryer... On these products from all over the world, you may find a two-dimensional code called "digital ID card". Open the small program of the global traceability query service platform, scan this two-dimensional code, and display the full flow information, commodity information, enterprise information and quality information of cross-border goods one by one. "Version 1.0 was established in 2015 and has been upgraded to version 4.0." On June 1, 2015, the global quality traceability platform was officially launched in Nansha. Now it has gone out of Nansha and become a landmark system innovation achievement going global. Let Good Products "Speak" In 2015, the digital economy started and cross-border e-commerce rose. How can we deliver product information? Nansha's plan is to establish a global traceability center. Now, the global traceability center has iterated to the fourth generation. "Version 4.0 can be said to be the public infrastructure of the digital economy." Bao Xiaoling, the operation director of the Global Traceability Center, witnessed its growth from its inception to the present, and more and more huge digital streams are converging on this platform. This platform has built a complete ecological system by gathering data, which links the production source, brand traders, logistics providers, as well as the corresponding commodity quality inspection institutions, commodity supervision departments, end consumers and other factors, and collects data from all links to the platform, so that information can flow quickly. Bao Xiaoling said that the original intention of the platform construction is to allow the government, enterprises and consumers to participate. This vision is being transformed into reality: the global traceability center gathers information on commodities, enterprises, industries, etc. to provide digital governance tools for government decision-making; When enterprises enter the platform, the Traceability Center will provide a free information system to provide reference for enterprise production and operation decisions and boost digital transformation; Consumers can have more judgment on the value of goods by querying the commodity information through the QR code of traceability identification. At present, the application of the global traceability system has covered general trade, cross-border e-commerce, market procurement and export and other full trade methods, covering food, consumer goods, automobiles and other categories. By the end of July, about 108 million codes had been assigned to the global traceability centers. The world's earliest and hottest global traceability system has attracted more than 16.9 million people to conduct traceability queries all over the world. From center building to center removal, the open application market also makes the global traceability center closer to the original intention. "When the central nodes around the world are built, we have achieved the goal of decentralization, which also means that China has established a new rule voice in international trade." Bao Xiaoling said. Global Traceability Center