People's Art Review: The Ten "Don'ts" of Brokerage are Implementation

2022-09-21

In recent years, artists' "house collapses" have occurred frequently, causing a lot of attention and extensive discussion in the public opinion. In the face of immoral artists, the vast majority of netizens have very good views, but there are also a small number of fans who express amazing views, such as "resolutely not admit" and "a trifle". This ironic phenomenon is not the first time. It reflects some common problems: why do fans often misbehave? In regulating fans' behavior, why are brokerage institutions and brokers absent again and again? Is it impossible to follow and follow? The answer is no. In recent years, from the special rectification to the issuance of regulations, the relevant competent departments have taken many measures to rectify all kinds of chaos in the entertainment industry. For example, the Measures for the Administration of Brokerages in the Radio, Television and Online Audio visual Fields (hereinafter referred to as the Measures), which was officially implemented on June 30 this year, requires that "Brokerages and brokers in the radio, television and online audio visual fields should strengthen the daily maintenance, supervision and management of the official fan groups, support associations and other accounts of service objects" and "Brokerages and brokers should guide and regulate fan behavior". This is the top-level design of the relevant management departments, which has made it clear that brokerage institutions and brokers should take responsibility, play a corresponding role in supervising, managing and guiding fans, and strictly regulate fans' behavior. Since the regulations in black and white have been clear, but the practical effect has not been fully demonstrated, this shows that "legislation and regulation" is important, and "discipline enforcement" is more important. Only by truly strict implementation and strict enforcement, can laws and regulations grow "steel teeth and teeth", and form a real rigid constraint on anomie and chaos. It can be seen from careful reading that the Measures not only define the rights and obligations of brokerage institutions and brokers in many other aspects, but also in "correctly guiding fans". In order to effectively promote the industry, the Measures introduced a "negative list", drawing a number of "red lines" for brokerage institutions and brokers, which are concentrated in ten "musts", and made detailed provisions in business publicity, minor brokerage services, program content, fan management, advertising review and other major aspects. We should strengthen supervision and control, and implement a veto system for those who touch the red line. Taking the "trampling" that the people detest as an example, in recent years, some brokerage agencies "feed" a large number of marketing accounts to create momentum for an artist star or trample on other artist stars, causing fans of both sides to fight each other frequently in the food circle, which leads to one after another "war of words" and "abuse drama", bringing smoke and chaos to the originally clear and dignified cyberspace, with a very bad negative impact. For this reason, the brokerage institutions and brokers who publish or hire marketing numbers to publish harmful information, such as fans' tearing, pulling and trampling, shall be punished severely and quickly. Once they find violations in this regard, the radio and television department can work with the Internet information department, the cultural and tourism department, and the market supervision department to seriously investigate and deal with them. In serious cases, their professional qualifications and business licenses can even be revoked, making it clear that they can no longer engage in this work. At the same time, it is necessary to post "black lists" dynamically, advertise them and set an example to others. On the red line of the ten "musts", a powerful deterrent atmosphere of "dare not touch, do not want to touch, do not touch" should be formed. Innovate ways and methods

Edit:sishi    Responsible editor:xingyong

Source:http://opinion.people.com.cn/

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