(the exhibition area of the National Convention Center of the Shenzhen exhibition group of the 2022 service trade fair.) On September 5, the 2022 China International Trade in services Fair (hereinafter referred to as the "trade in services Fair") came to an end. At the current service trade conference, the digitalization of Global trade became the hot topic in the industry. According to the data of the Department of Commerce of Guangdong Province, in 2021, the digital trade import and export of the province reached 81.23 billion US dollars, an increase of 22.7% year-on-year; The province's cross-border e-commerce import and export jumped from 22.8 billion yuan in 2016 to 331 billion yuan in 2021, with an average annual growth of 92.1%. In recent years, Guangdong has also accelerated the digital transformation of traditional trade and promoted the construction of the Greater Bay area of Guangdong, Hong Kong and Macao into a global trade digital pilot area. Experts believe that Guangdong can give full play to the differentiated advantages of major cities in the form of point-to-point and multi-point linkage, and help Guangdong Hong Kong Macao Bay area build into a modern comprehensive hub for the development of goods trade, service trade, digital trade and offshore trade. Digitalization helps enterprises transform and upgrade at this service trade fair, Guangdong focused on the advantageous areas of Digital Trade and cultural trade, concentrated on displaying the latest achievements of innovative development of service trade, and showed new technologies, services and scenarios. In the comprehensive exhibition area of Guangdong, you can feel the new vitality of the industry radiated by the integration of digital and tradition everywhere. "We set up Leo's' DreamWorks' very early, established an agile production department and an automated equipment R & D center, and created a transformation plan." Liu Hongbing, marketing general manager of Heshan yatushi Printing Co., Ltd. from Jiangmen, saw many solutions for digital trade when he participated in the service trade fair for the first time. "We have made every effort to promote the intelligent construction of enterprises by deploying flexible automation equipment and accelerating the upgrading of ERP as an information framework." With 227 years of porcelain making history, guoporcelain yongfengyuan is using digital technology to open up a new marketing track. "We have introduced a digital marketing system to provide differentiated ceramic technology customization services for the market. As one of the representatives of high-end porcelain, private customization services are a new track. Through digital marketing, guoporcelain yongfengyuan exports Sanyou products to grasp the pulse of national 'industrial digitalization' and let the world hear the 'voice of China'." Xiao Wenke, deputy general manager of guoporcelain yongfengyuan brand operation Department, said. Digital empowerment not only opens up new market space for enterprises, but also gives enterprises more space for transformation. Keda Manufacturing Co., Ltd. is also transforming its ceramic machinery service with digital empowerment. "We have set up 82 parts warehouses and service outlets at home and abroad, and established a global parts sales and technical service guarantee system through sap, ERP, parts mall, barcode system and other information management tools." The relevant person in charge of Keda said that Keda's digital service system has cooperated with many ceramic enterprises at home and abroad. While improving their own efficiency, leading enterprises also output digital solutions, enabling more industries to transform and upgrade. "On the one hand, Zhongwang software can provide reliable CAD / CAE / CAM software products for R & D and design of enterprises, improve R & D and design efficiency, and help enterprises standardize internal design, standardize data, improve quality and efficiency through repeated operations through open API interfaces and R & D level services; on the other hand