The smart home industry is heading for a new blue ocean

2022-08-17

Recently, the Ministry of industry and information technology, the Ministry of housing and urban rural development, the Ministry of Commerce, and the state market supervision and Administration jointly issued the action plan for promoting the high-quality development of the household industry (hereinafter referred to as the action plan). According to the overall requirements of the action plan, by 2025, the innovation capacity of the household industry will be significantly enhanced, the supply of high-quality products will be significantly increased, and a higher level virtuous cycle of supply creating demand and demand pulling supply will be initially formed. In the future, driven by the "high-quality" engine, the smart home industry will drive more stably and further in the vast home market. China will become the world's largest smart home market. Under the digital wave, the home industry has evolved in the direction of intelligent, integrated and green in a short period of more than ten years. Among them, the smart home market with accelerated development is worthy of attention. AI media consulting data shows that from 2014 to 2023, the number of households with intelligent systems in the world continued to rise. In 2018, the total expenditure of global smart home including equipment, system and service consumption was close to US $96 billion, and the compound annual growth rate in the next five years (2018-2023) was 10%, and it will increase to US $155 billion by 2023. Insiders pointed out that thanks to the advantages of policy, technology and consumption environment, China has a fertile development soil in the smart home market. In recent years, smart home as a key application has frequently appeared in various policies, promoting the rapid development of the industry. Since 2019, the industrial chain formed by 5g technology has entered the fast lane of development, providing landing support for smart homes. According to the research data of Aowei cloud, the scale of China's smart home market will maintain a compound growth rate of about 20% from 2016 to 2020. It is expected that the scale of China's smart home market will reach 651.56 billion yuan in 2022. China will become the world's largest consumer of smart home market, accounting for 50% - 60% of the global smart home market. Nevertheless, looking at the whole household industry, we still face problems such as insufficient innovation leadership in key industries, low level of quality refinement, and insufficient development of intelligence. Household consumption needs still need to be further stimulated and released. To this end, the Ministry of industry and information technology and other four departments recently jointly issued the action plan. In terms of smart home, the action plan mentions supporting the establishment of smart home and key home industry manufacturing innovation centers, studying and formulating smart home sub industry chain maps, building a collaborative cooperation platform for the home industry, accelerating the construction of standard system in the field of smart home, and cultivating smart home ecology. Tao Xiaonian, President of China home appliance Association, said that the concept and category of home appliance industry proposed in the action plan not only meet the actual requirements of the continuous improvement of people's living quality at the current stage, but also promote the integrated development of home appliances, furniture, lighting appliances and other industries, and provide effective guidance for the home appliance industry to further expand its innovation space, especially for the development of scene oriented, intelligent and integrated products and solutions. Liu Yun, senior analyst of IDC China, pointed out in an interview with the reporter of China electronic news that the launch of the action plan is conducive to coordinating resources of all parties and giving

Edit:Li Jialang    Responsible editor:Mu Mu

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