Webcast has become one of the main ways of people's leisure, entertainment and shopping. With the vigorous development of live broadcast, vulgar content, illegal profit and other behaviors have also appeared, causing social concern. Since April this year, the state cyber information office, together with relevant departments, has carried out a three-month special action to "rectify the chaos in the field of live webcast and short video", focusing on rectifying the chaos in the illegal and illegal content of live webcast, strictly rectifying the prominent problems such as illegal profits and malicious marketing, promoting the healthy and orderly development of live webcast, and promoting the industry to go steady and far. Violations should be strictly controlled. In the live webcast, "playing pK (even wheat competition)" originally represented a positive talent competition, but it was regarded as a "challenge arena" by some anchors. Some alternative live broadcasts have attracted the attention of netizens. For example, an anchor poured a basin of cold water from his head and made a harsh scream. It turned out that a few minutes ago, he was defeated in a PK, which was his punishment. "When playing PK, if you want to have a higher number of votes and have no outstanding talent, you can only play PK with a more severe punishment." One anchor frankly said that when the anchor connects to PK, the income is calculated based on the number of votes. After the platform draws 50%, both sides have incomes ranging from several hundred yuan to one thousand yuan. "When PK meets a host with many fans and high popularity, it is more important to seize the opportunity to make a strange move, rub the traffic and get more money." The reason why online celebrities sell vulgarity and make fun of themselves is simply to realize profits from traffic. Driven by the interests, some anchors began to imitate each other and regard the contents that violate public order and good customs as the "characteristics" of the live broadcast room. Although the major live broadcast platforms continue to strengthen the audit efforts and ban the non-conforming anchor accounts, some anchor accounts are constantly registered to avoid the review, which increases the difficulty of supervision. In order to solve the problems such as repeated prohibitions on the vulgar and vulgar punishments of the continuous wheat competition and irrational consumption of ordinary users during the live broadcast, the special action of "rectifying the chaos in the field of network live broadcast and short video" urges all live broadcast and short video platforms to actively carry out self-examination and self correction, comprehensively and deeply rectify the problems, and actively deal with and punish the violations according to the law. Among them, the punishment links of the continuous wheat competition such as Tiktok and Momo are cancelled, and Tencent Betta, etc. cancel the broadcast function of recharge and reward across the live broadcast room. According to statistics, during the special action of "rectifying chaos in the field of online live broadcasting and short video", 16 key live broadcasting and short video platforms handled 563000 illegal live broadcasting rooms, 2.351 million illegal short videos were cleared, 120000 illegal user accounts were closed, and 218600 illegal anchor and short video accounts were punished. The face of the online live broadcasting and short video industry was initially improved. Don't take the wrong path with goods. Live network marketing has been rapidly implemented in various industries and played a role in promoting flexible employment and serving economic and social development. At the same time, the management responsibility of the network live broadcast platform is not in place, and the commercial marketing behavior is not standardized. Some industrial chaos also impacts the market order of the network economy. In order to pursue profits, some network anchors and live broadcast platforms even embarked on the evil road of opportunism and cheating consumers. For example, the chaos of some jadeite live broadcasting rooms with goods was exposed a few days ago. "I'd rather lose myself than let 'my family' lose. This is an opportunity to pick up big leaks." Words and routine induction in Merchants