How literary classics produce "chemical reaction" with cyberspace

2022-08-10

At present, the development of network literature and art has a strong momentum, showing the characteristics of vitality, fruitful results and great influence. In addition to the original network literature and art, the network reproduction of literary classics is also spectacular, including the network adaptation of journey to the West. As a classic IP adapted in the field of online literature and art earlier, there are adaptations of journey to the West on major online literature portals and video platforms, and the types of adaptations are quite complete. Since 2000, the annual output of relevant works has reached tens of thousands, covering science fiction, urban, historical, military and other types, showing a strong appeal in the network field. It can be said that the network has become an important position for the reproduction of journey to the West. Today, the literary classics represented by journey to the West are an irreplaceable literary heritage in terms of aesthetic education and dissemination of Chinese image. Literary classics constitute the tradition and paradigm of Chinese literature, highlight the unique style of Chinese aesthetics, and are the crystallization of Chinese aesthetic culture. Its entry into the network, together with the original network literature and art, has become the main content of the network literature and art. However, although the output of the network adaptation of literary classics is considerable, the content is still mixed, and there are still not many works that can have both artistic and market value. Even a considerable part of the adaptation is poor, and has become a "doll" for online writers to practice writing. The indiscriminate production mode is not only not conducive to the dissemination of literary classics, but also impairs its value. How to do a good job in the reproduction of literary classics in the network era, so that they can truly radiate new charm in the new media communication environment, and let literary classics and cyberspace have a "chemical reaction" is a topic worthy of research and attention. 1. Form innovation and lofty ideas should complement each other. In terms of network literature, the network has reshaped the environment of literary creation, formed a production field integrating commercial capital, netizens, network writers and other forces, and the logic of literary production has changed. Fans constitute the main body of online literature reading, and the logic of content production changes from "author center" to "fan center" of traditional literature. With the deepening of the industrialization of online literature, business models such as IP adaptation and offline publishing have further strengthened the fan tendency of online literature creation. The two-way conversion between creation and reading has given birth to the trend of typology of online texts, and the reproduction of literary classics has also fallen into the pattern of typology. Take the network literature creation of journey to the West as an example. In 2000, an online novel Wukong Zhuan, which was deeply influenced by the film Da Hua Xi you, triggered a wave of online literature and produced a large number of follow-up banter works with the style of Da Hua. Various "Tang Monk Da Hua series", "Sha monk Da Hua series" and "Bajie Da Hua series" were produced. This adaptation with the author's idealistic color led the trend of "big talk", but it did not promote personalized creation, but made the creation narrow. After the creation of "Dahua style" by the Post-70s writers, the post-80s, post-90s and even the post-00s new generation have also gradually poured into the tide of online literature production of journey to the West. Compared with the previous generation of creators, the new generation of creators did not open up a new way for the adaptation of journey to the West. Instead, they were deeply influenced by the trend of network literature typology and continued to create journey to the West in various types of creation

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Guang Ming Daily

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