How big tech companies change the auto industry

2022-08-01

If the new energy vehicle is the subversion of the vehicle power system, the intelligent vehicle is the subversion of the vehicle physical form: the traditional vehicle is becoming a module of the intelligent vehicle, and the evolution of the vehicle is not adding data to the steel but adding steel to the data. From this point of view, it is not difficult to see that in the future, the automobile industry will face at least three deconstructions. First, the competition logic of automobile products is deconstructed. In the era of traditional cars, the cockpit is full of buttons and instruments. People interact with machinery to control and drive a machine. In intelligent cars, the object of human-computer interaction becomes a display screen, and even communicates with virtual people through voice. Each car can be reconfigured and designed according to the preferences of the driver and passenger. In this case, the situation that a classic car has been sold for decades will no longer exist. Personalization has become the mainstream of the automobile industry, and the competitiveness of the product comes from its intelligence. In the world Intelligent Driving Challenge (widc) held a few days ago, the "AITO Hongmeng OS intelligent cockpit" won the "top intelligence cockpit Award" and the "widc Extreme Challenge Award" at one fell swoop. AITO is only a new automobile brand less than a year old. In fact, while many intelligent cockpit products are still criticized as "unable to understand words", AITO has obtained the industry's first class a certification of on-board voice assistant in the test of four dimensions of rapidity, convenience, functionality and intelligence conducted by China Automotive Research Huacheng certification (Tianjin). AITO's "coming from behind" is precisely because of the deep empowerment of Huawei, a leading technology enterprise, which is quietly changing the competitive logic of the automobile industry. While the rapid evolution of technology makes personalized driving experience possible, the definition of vehicle safety has also been subverted. On the basis of the life safety of drivers and passengers, the automobile industry must also bear the responsibility of data security, privacy security and even national security. This is undoubtedly a difficult mountain for traditional automobile enterprises, but it is an opportunity for the large-scale scientific and technological enterprises that have been honed by the intense competition in the field of smart mobile terminals such as mobile phones and tablets to extend their safety capabilities to the automobile field. As an operating system with independent research and development and intellectual property rights in China, the security capabilities accumulated by Huawei Hongmeng system on mobile terminals have been transplanted to the intelligent cockpit. It can not only realize sensitive information management and control, 3D face recognition, and visitor mode switching, but also truly realize the independent control of user privacy. Moreover, Hongmeng kernel has passed the first CC eal5 + high-level authentication in the field of commercial OS in the industry, It is the first operating system kernel in China to meet the functional security of asil-d, which represents that Huawei has truly entered the threshold of product level functional security. More importantly, Hongmeng intelligent cockpit has more than 30 patents, and has built a moat for the safety of the automobile industry from the aspects of interface layout, user interaction, interconnection technology, privacy and security protection. Looking at the global automobile industry, it is an indisputable fact that the deconstruction and reorganization of the automobile industry chain. As Luo Qingqi, a senior expert in the industry, said, due to the increase of bandwidth supply capacity, virtual reality and augmented reality

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Economic Information Daily

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