"Moonlight treasure box" turtle back shaped grid shaped utensils, "Liu Zhenhong boy" short skirts stand... Last month, Sanxingdui once again announced a number of shocking cultural relics, which caused heated discussion. With the continued popularity of Sanxingdui, there are more and more film and television works with the theme of Sanxingdui. According to rough statistics, there are no less than 10 relevant film and television works under preparation. At present, in the film and television creation of Sanxingdui, there are a large number of documentaries, while the creation of film and television works with the theme of Sanxingdui is relatively difficult. Although there are many projects approved, there has been no explosion of funds at present. Compared with "whether the archaeological fever can bring film and television fever", people are more concerned about how hot archaeology is at present? If it is recognized that the "archaeological fever" has arrived, how far and how long can it go? The former is more height, and the latter is more width. In recent years, people feel that the cultural and museum industry, including archaeology, has become hot. The previous documentaries "I build cultural relics in the Forbidden City" and the phenomenal variety "national treasures" have been hot for a long time, and each new launch of Sanxingdui will become a hot spot. As for online novels and film and television works with "a Luoyang shovel" as their selling point, they are emerging in endlessly, and naturally have become crazy "gold suckers". But does this mean that ICIF is really hot and will continue to be hot? Becoming a topic of public opinion is only one aspect. The real culture and Museum fever should never end here. This topic has broad connotation and different opinions. At least there are so many observation windows. For example, are there really more people going to museums? Have the scores of liberal arts majors in Colleges and universities gone up? "The cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books", has it really "come to life" so that the Chinese civilization, together with the rich and colorful civilization created by people all over the world, can provide correct spiritual guidance and strong spiritual motivation for mankind? Have we achieved "let cultural relics speak, let history speak, and let culture speak" and achieved creative transformation and innovative development in a full sense? There is still much room for efforts in these areas. It is a topic of great concern to let the cultural and Expo venues play a greater role. Now, almost all cities have their own cultural and Expo venues, and some cities have launched plans to build a "cultural and Expo City" with great foresight. A heavy fact is that many cultural and Expo venues are empty, "raised in a boudoir who is unknown". What makes people anxious and angry is that some cultural and Expo venues are still used to it, leisurely living a happy life of "white headed palace maids sitting around and talking about Xuanzong". Of course, the formation of this phenomenon is not the result of a day, nor the responsibility of one party. It is necessary to find reasons to affirm a lot, but it is worth pondering whether the cultural and Expo venues have kept pace with the times, and whether there are their own reasons for inaction and inaction? The management department also has to ask whether there is a situation of "big pot for lazy people" and "unprofessional people doing unprofessional things"? It has rich imagination of the times to promote the creative transformation and innovative development of excellent traditional culture. This summer, the topic of ice cream is very hot. In fact, the integration of cultural heritage and ice cream has already begun. In many museums, cultural and creative ice cream has become a flow product. "Small lotus talents show sharp corners", make full use of traditional cultural resources, and promote cultural innovation to "connect the sky with endless green lotus leaves", which has already posed a practical challenge. The key lies in how to completely, accurately and comprehensively implement the new development concept, deeply grasp and boldly practice creative transformation and innovative development. In particular, to create new consumption scenes, seize new consumer groups, launch new consumption means, and win over more young people in ways that young people like and are willing to accept, requires not only cultural and bloggers, but also the whole society to answer. It can be predicted that with the continued popularity of Sanxingdui theme, relevant film and television dramas will appear in the future, which is only a matter of time. As for embedding the elements of culture, museum and Archaeology into film and television stories, it is a direction. What really matters is how far and how long the "archaeological fever" can go? When the root directory problem is solved, everything else will be natural. (outlook new era)