As the concept of healthy life is accepted by more people, and healthy products and technologies continue to make breakthroughs and innovations, the healthy consumer market will accelerate its release, and the prospect is foreseeable. Buy a trendy bike, enjoy the sound of the wind blowing in your ears and enjoy the beautiful flowers along the way; Try a healthy diet, buy fresh ingredients to make a nutritious lunch, and don't forget to add some healthy nutritional supplements; Pay attention to physical condition, buy household medical equipment full of sense of technology, and monitor physical changes at any time... Recently, health consumption has been respected by more and more people, and sports fitness, healthy home, medical care and other consumption have gradually become a hot spot in the market. Due to the COVID-19 and other factors, the consumer market has been impacted, but health consumption has shown a rapid growth momentum. According to the data released by the National Bureau of statistics, China's per capita consumption expenditure on health care in 2021 was 2115 yuan, an increase of 14.8%, 1.2 percentage points higher than the national per capita consumption expenditure, and the consumption structure of residents was further improved. The "questionnaire survey report on urban depositors in the second quarter of 2022" recently released by the central bank also shows that when asked about the projects that are going to increase expenditure in the next three months, the highest proportion of residents is education, followed by medical care, accounting for 27.4%, and people are more willing to pay for health. In recent years, people's awareness of health has increased, the demand for health consumption has increased rapidly, and the consumption upgrading trend is obvious. In the future, as the concept of healthy life is accepted by more people, and health products and technologies continue to make breakthroughs and innovations, these will accelerate the release of health consumption market demand. In the face of the upcoming consumption boom, producers and operators, market regulators and consumers need to be prepared and do their homework. We should be good at innovation and stick to quality. In the field of health consumption, there are both commodity consumption and service consumption, such as online consultation and telemedicine; It not only integrates current cutting-edge scientific and technological innovation, but also integrates fine and considerate health guidance. The trend of consumer demand diversification, personalization and multi-level is obvious, and the updating and upgrading speed is fast. In line with this feature, producers and operators need to combine professional domain knowledge and use scientific and technological means to accelerate product R & D and innovation, provide customized health products and services to consumers more accurately, and meet consumers' escalating new demand for health consumption. In addition, different from general commodity consumption, health consumption covers professional knowledge in the fields of medical care, nutrition and health, sports and fitness, etc. consumers are often the weak side of knowledge and information, and it is difficult to identify the hype gimmicks of some businesses. As market participants and builders, producers and operators are more responsible to be advocates of health concepts, propagandists of health knowledge, and providers of health products and services from the perspective of protecting the long-term benign development of the market. To improve the consumption experience, we need to improve the market environment. In the future, the national health awareness will continue to improve, and the growth prospect of the health consumption market is expected. Market supervision should closely follow the pace of market development, lead the direction of market development, improve industry standards and norms, and promote the improvement of product and service quality. We should also support the good and eliminate the bad, establish a commodity monitoring system, protect the legitimate rights and interests of consumers, and create a fresh market environment. Now, more and more young people pay attention to their own health and become a new force in the health consumption market. They learn new health knowledge and are more willing to be planners and managers of their own healthy lives. Driven by the trend of health, consumers need to understand relevant health and fitness knowledge, sharpen their eyes, identify healthy food and nutritional products, exercise scientifically, and be rational healthy consumers and wise body managers. As the epidemic prevention and control continued to improve, as the first engine of economic growth, the vitality of the consumer market gradually rebounded. Healthy consumption is one of the most dynamic segments of the consumer market. We look forward to the steady development of the healthy consumption market, which will help upgrade consumption and make people's lives healthier at the same time. (outlook new era)