17 investment and purchase and sales projects with an amount of nearly 14 billion yuan were signed, covering many fields such as health care, smart appliances, specialty foods... On July 11, the 28th China Lanzhou investment and Trade Fair (hereinafter referred to as "Lanzhou fair") came to an end, and 83 participating Guangdong Enterprises appeared in the "Guangdong trade nationwide" exhibition area, with full harvest. In the first half of this year, "Guangdong trade global" Guangdong online exhibition platform helped 6307 enterprises "go to sea" online, and 30 exhibitions resulted in a lot of orders. The global epidemic has impacted the supply chain of the industrial chain. Guangdong has promoted the "Guangdong trade global" and "Guangdong trade national" plans, supported enterprises to stabilize orders and expand the market, and created new growth points in the domestic and international double cycle. Deeply cultivate the domestic market Establish distribution centers and processing bases "Gansu is rich in traditional Chinese medicine resources. Combining with the tangerine peel culture of Guangdong can realize complementary advantages." At the Guangdong theme exhibition hall of the Lanchang fair, zhangchuncan, sales manager of xinbaotang tangerine peel Co., Ltd. in Xinhui District, Jiangmen City, said, "through the platform of 'Guangdong trade nationwide', we hope that Xinhui tangerine peel will be further promoted in the northwest." At the "Guangdong trade nationwide" (Gansu) supply and procurement matchmaking fair, a wide range of Guangdong characteristic products attracted many exhibitors to consult and purchase on site. "Guangdong trade nationwide helps Guangdong agricultural product production and processing enterprises connect with many domestic sales channels and expand the domestic market." Ouyang Jianbin, executive deputy general manager of Guangdong Yinghong agricultural science and Technology Development Co., Ltd. As one of the main units implementing the excellent agricultural promotion project of "Guangdong trade National Rural Revitalization", Guangdong Yinghong agricultural science and Technology Development Co., Ltd. has participated in many "Guangdong trade national" product promotion activities. For example, the Beijing promotion center of "Guangdong trade National Rural Revitalization" was set up in Beijing Xinfadi market to create a special area, counter, distribution center and circulation and processing base for agricultural products of "Guangdong trade excellent products", so as to open up more channels for the promotion of high-quality agricultural products in Guangdong. "In the future, we look forward to establishing a base for the excellent agricultural promotion project of 'Guangdong trade National Rural Revitalization' in Gansu, and expand domestic trade with the help of 'Guangdong trade national'." Ouyang Jianbin said. "We actively encourage foreign trade enterprises to convert exports to domestic sales, and promote exchanges and cooperation between Guangdong enterprises and enterprises in Gansu and surrounding provinces and cities through platforms such as the 'Lanzhou fair', so as to further develop the domestic market for Guangdong goods." Long Guowen, the organizer of the fair and executive chairman of Guangdong Manufacturing Association, said. As part of the "Guangdong trade global" brand project, in recent years, "Guangdong trade nationwide" has built a high-quality enterprise cooperation platform. Take last year as an example, "Guangdong trade nationwide" has carried out more than 100 large-scale economic and trade activities, with more than 20000 Guangdong enterprises participating, and the intended turnover of more than 40billion yuan. At the end of April this year, the "Guangdong trade nationwide" online zone was launched, bringing together more than 100 well-known brands in Guangdong Province, selecting best-selling goods and new products of various brands, and allowing consumers to enjoy real discounts through online shopping scenes such as "Guangdong trade boutique" big brand days, limited time quick grab, specialty museums, etc. Expand the global market Offline overseas exhibition and online domestic negotiation "I didn't expect that the exhibition site was so popular that we didn't have enough samples." In the past month, Ma xueteng, the foreign trade manager of Guangzhou Zicai cosmetics, participated in the exhibitions in the United Arab Emirates, Mexico and Brazil online, and gained a lot. "Customers can see samples online and abroad. We negotiate online in China, and the effect of two-line parallel is good. We negotiate with 28 overseas customers in one day, which is very efficient." This is the first double line exhibition of this foreign trade enterprise, which has been established for 28 years. Ma xueteng said that the online exhibition saves the cost of hotels, air tickets and so on, which greatly saves the cost. In particular, it is inconvenient to go abroad to participate in exhibitions under the epidemic, "so we have opened up many new customers at a small cost". "Our double line exhibition provides a full chain service of exhibits going to sea, exhibitors going online, buyers coming to the scene and real-time negotiation. Overseas merchants can see the physical goods of Chinese goods offline, and can also try and experience products. Exhibitors can communicate with merchants at any time through the Internet." Pan Jianjun, one of the organizers of the Guangdong online exhibition platform of "Guangdong trade global" and chairman of miolante, said, "we use big data analysis technology to provide accurate matching services and provide a platform for efficient communication and negotiation for Guangdong enterprises going to sea." The opinions of the general office of the State Council on promoting the stability and quality improvement of Foreign Trade issued at the end of May this year proposed to support small, medium-sized and micro enterprises to participate in overseas exhibitions by means of "domestic online oral talks, overseas offline commodity exhibitions". On May 19, the Guangdong Provincial Department of commerce also issued a notice saying that on the basis of the original support for enterprises to participate in the "Guangdong trade global" online and offline exhibitions, the "proxy Exhibition" mode will be incorporated into the "Guangdong trade global" brand project, and foreign trade enterprises will be supported to participate in overseas offline exhibitions in the "proxy Exhibition" mode, so as to better support enterprises to explore the international market by participating in overseas exhibitions. In the first half of this year, the "Guangdong trade global" Guangdong online exhibition platform held 30 exhibitions, with 6307 enterprises in the province participating. The number of purchasers exceeded 55000, the intended transaction amount exceeded US $700million, the follow-up transaction after the exhibition exceeded US $1.5 billion, and the number of trade matching sessions reached 8357. Many Guangdong enterprises believe that although the superposition and interweaving of the global epidemic and hundred year changes have impacted the global industrial chain supply chain, and the export trade, overseas investigation and participation in international exhibitions of local enterprises have been blocked, the Chinese industrial chain supply chain with strong stability and toughness provides an opportunity for Chinese enterprises to stand out in the global supply chain restructuring. The "entity + digital" double line double exhibition mode serves more Guangdong enterprises to "go global" and expand new space for development. (Xinhua News Agency)