According to the latest research report, China's metauniverse market is expected to reach US $8trillion. Metauniverse and related applications provide new opportunities for growth investment. Investors show great interest in this. Cloud computing, intellectual property, data protection and use, digital currency and content supervision are crucial in the digital transformation of interactive entertainment companies. The report released by Baker McKinsey international law firm (abbreviated as Baker McKinsey) shows that the concept of meta universe has recently become a hot topic; Yuancosmos continues to obtain huge investment, so the enterprise welcomes attractive new opportunities and interprets its brand, products and services in an innovative and interesting way. Beijing, Shanghai and Shenzhen have also successively incorporated yuancosmos into the future development planning of the city. Chinese government agencies and enterprises are fully prepared for the arrival of the meta universe era. According to the report, while exploring the huge potential of the meta universe, enterprises should also take into account the actual risks brought by the virtual world of this dynamic space. This series of reports, technology, media and communication (TMT) industry outlook in 2022, provides suggestions on how to mitigate the risks faced by the interactive entertainment (ie) industry. Zhenyu Ruan, senior lawyer of the associated office / M & A and regulatory compliance business department of fenxun Baker McKinsey (pilot Free Trade Zone), said: "Chinese enterprises and investors are actively grasping the huge opportunities brought by metauniverse. China's large technology companies are developing virtual reality (VR) / augmented reality (AR) products and investing in metauniverse applications (APPs) And increase its vr/ar patent and metauniverse related trademark applications to seek to enter this new virtual world. " Zhang Hong, the lawyer in charge of private equity business department of fenxun Baker McKinsey, said that although some problems will be encountered in dealing with privacy protection and control policies related to encrypted assets, both traditional and innovative investors have shown great interest in and invested in metauniverse and related applications. According to the report, it is still a good time for enterprises to become "innovation pioneers" in the meta universe. In addition, enterprises should seize the opportunity as soon as possible and make full use of their advantages as early industry participants. At the same time, in order to deal with the challenges it faces in the process of protecting interactive entertainment assets and implementing related intellectual property rights, it is imperative to formulate corresponding strategies. (Xinhua News Agency)