The tourism revenue of Nanhai Dragon Boat Festival holiday increased by 6 times year on year

2022-06-10

The Dragon Boat Festival holiday is over, and local and peripheral tours are still the most popular "micro vacation" for citizens. Yesterday, the reporter learned from the Nanhai District Bureau of culture, radio, television, tourism and sports that during the Dragon Boat Festival holiday, major scenic spots and business circles in the South China Sea held various cultural, tourism and sports activities on the premise of safety and epidemic prevention, realizing the "tourism +" pulling effect on consumption and the rapid recovery of the tourism market. The cumulative number of tourists received increased by more than 4.5 times year-on-year, the tourism revenue increased by 6 times year-on-year, and the number of overnight tourists increased by more than 3.5 times year-on-year. Rich and colorful recreational and sports activities "The activities held by Tingyin lake are becoming more and more interesting, very trendy and fashionable." Citizen Miss Chen is drinking coffee and listening to music. During the Dragon Boat Festival, at the listening lake, several bands staged summer music in turn, one by one familiar music, attracting many citizens and tourists to stop or sit around and listen. From June 1 to 5, Xiqiao Town held the "midsummer time" lakeside listening camp at the listening lake, attracting about 50000 people to punch in every day on average, driving the scenic spots around Xiqiao Mountain to attract 250000 people. The first stop of the South China Sea Guicheng Chaoxiang gourmet month is the coffee baking cultural and creative market, which brings exquisite Dragon Boat Festival holidays to citizens. "I've been drinking coffee for more than ten years. I'm really excited to see so many cool coffee shops. I feel that this activity in Guicheng is very trendy and unique, which is very in line with the tastes of young people!" Citizen chenjunjie praised the activity. From June 3 to 5, the first stop of 2022 Nanhai Guicheng Chaoxiang gourmet month, the "No. 1 coffee, coffee is the same as ordinary" coffee cultural and creative fair, was held in Shunlian park. Various coffee drinks and trend elements gathered on site, giving the general public a rich taste buds and visual experience. The event attracted more than 100000 people, sold more than 10000 cups of coffee and tea in three days, and the accumulated sales of the booth exceeded 5million yuan. Driven by the activities, the turnover of various restaurants, tea and light food stores in Shunlian Park increased by more than 150%, and the sales of various retail brands in the park also increased significantly. No dragon boat, no Dragon Boat Festival. Dragon boat races in the South China Sea are on fire. Guicheng diejiao dragon boat drifted and brushed the screen of the circle of friends, which stimulated tension and was praised by netizens as "the only one in the galaxy"; The dragon boat in the middle of Xiqiao Mountain reappeared the heroic spirit of dragon boat athletes who cut waves and bravely broke through the waves, and boarded the CCTV screen; The Haiqin Bay section of Jinsha island in Danzao Town is full of boats competing for the current. 36 dragon boat teams carry out five person dragon boat races, attracting many citizens and tourists. Consumption coupon ignites holiday consumption In order to promote cultural tourism consumption, Nanhai District Bureau of culture, radio, television, tourism and sports also launched Nanhai cultural tourism consumption coupons for the benefit of the people, with high enthusiasm for public participation. "Of course, there are coupons to promote consumption. It usually costs more than 200 yuan to eat a buffet. Now it only costs more than 100 yuan, which is very cost-effective." Mr. Chen, a citizen, booked a buffet at Foshan poly Intercontinental Hotel and brought his family to enjoy it during the holiday. He said that it is very favorable to use Nanhai cultural tourism consumption vouchers for payment. Chenkaini, marketing and media manager of Foshan poly Intercontinental Hotel, said that Nanhai cultural tourism coupons can be used for housing and buffet consumption in Foshan poly intercontinental hotel. The hotel disclosed that, driven by this, the hotel's passenger flow has also increased. It is understood that during the Dragon Boat Festival, Nanhai issued a large amount of cultural and tourism consumption coupons, benefiting 13293 consumers. A total of 621700 yuan was written off, which directly contributed to the transaction amount of 4.085 million yuan and indirectly led to consumption of 18.0845 million yuan. The effect of using consumption coupons to drive holiday consumption is remarkable. Since the "micro vacation · to Nanhai" cultural and tourism consumption coupon campaign was launched on April 28, Nanhai District has issued a total of 156800 consumption coupons, with a total write off amount of 2.9135 million yuan, a total transaction amount of 12.0617 million yuan, and a total consumption amount of 58.6235 million yuan, greatly increasing the consumption desire of citizens. (Xinhua News Agency)

Edit:Li Jialang    Responsible editor:Mu Mu

Source:southcn.com

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