Let digital reading better empower the scholarly Society

2022-05-16

When commuting to and from work, open the e-book in the fast-moving subway, and the realistic visual effect of the e-ink screen is like displaying a Book volume; Take a lunch break, click on the reading app in your mobile phone, read some favorite prose novels, and the working time has become gentle and graceful... Now, with the rapid development of Internet technology, digital reading has become an important way for readers to obtain information, learn knowledge and relax. It can be said that the combination of digital bit technology and mobile Internet has completed the overall reconstruction of social reading scene to some extent, and digital reading has ushered in the era of the whole people. Compared with the traditional paper reading, the "digital reading" that can be read anytime, anywhere without the limitation of time, place and space can cover more user groups and make reading more convenient and efficient. According to the 2021 China digital reading report, the number of digital reading users in China exceeded 500 million in 2021. The results of the 19th national reading survey also show that adult citizens have an obvious tendency to digital reading. In 2021, 77.4% of adult citizens have read on mobile phones, 71.6% have read online, and 27.3% have read on e-readers. The reading time continues to extend, the coverage population continues to expand, the digital reading industry maintains a good development momentum, the market scale continues to expand, high-quality works emerge one after another, and the user stickiness continues to rise. More importantly, in the context of science and technology empowerment, digital reading is bringing new increment and new experience to national reading, and realizing the deep docking, integration and fusion of various new cultural formats. On a certain platform, the Analects of Confucius has become the most popular reading material in 2021, with nearly 30 million readers in the station throughout the year, and more than 80% of them are young readers under the age of 30. Readers discuss classics and answer questions in the comment area, so that the excellent traditional Chinese culture and today's national thought collide with a new spark in the digital space. Labyrinth · Ruyi atlas, Xinhua Dictionary app, "history Shuangbi" multimedia publishing project, shadow play China ar picture book, tomato novel AI reading... All kinds of new reading products in the digital reading experience hall provide the audience with a professional and situational immersive reading experience. With the support of digital technology, the barriers of traditional cultural formats are gradually being broken, and a new trend of digital reading with all-round communication, all scene reading and the construction of the whole industrial chain is taking shape. "If you leave your pen and become a mountain, it is not enough to be precious. You can't understand God until you read thousands of volumes." Su Dongpo of the Song Dynasty is as bald as a mountain. After all, he can write thousands of charm and break thousands of volumes before he can understand and practice the profound meaning of classics. Since ancient times, the cultural literacy of a country and a nation is closely related to reading. This year, the "national reading" was written into the government work report for the ninth consecutive year, which reflects the high attention paid by the state to relevant work. At the same time, national reading has also changed from "advocacy" to "in-depth promotion", and the vertical depth of reading promotion is becoming more and more important. Whether it is traditional paper reading or digital reading, reading is an important way to inherit civilization, cultivate moral character and improve national quality. It is also an important engine to strengthen the construction of spiritual civilization and realize the strategy of strengthening cultural power. Relying on digital technology, we will further promote the construction of national reading and scholarly society in the new era. Ordinary readers can participate, and digital reading has great potential. (outlook new era)

Edit:Yuanqi Tang    Responsible editor:Xiao Yu

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