Beijing Museum on cloud, historical and cultural flavor of summer

2022-05-13

As a world-famous ancient capital and historical and cultural city, Beijing has a history of more than 3000 years and 860 years. It has 204 registered museums. It is the city with the most museum resources in the world. This year marks the beginning of the construction of the city of museums in Beijing. In order to build a platform for communication and interaction between the museum and the public, deepen the public's understanding and recognition of the museum, and promote the construction of Beijing Museum City, the Beijing Municipal Bureau of cultural relics, focusing on the theme of this year's "May 18 International Museum Day" and the positioning of Beijing's "four cultures", relying on the unique connotation of cultural relics resources in the capital Beijing, innovated the communication mode with the help of new media platform, Colorful cloud activities will be held on the same day. In daily life, visitors often worry about how to make an appointment for the museum and how to obtain the opening information of exhibition activities timely and accurately. In order to effectively solve the "last kilometer" problem between the audience and the museum, the reporter learned from the Beijing Municipal Bureau of cultural relics that the "Beijing Museum cloud" service platform will start trial operation on May 18, the day of International Museum Day. "Beijing Museum cloud" service platform came into being on the basis of Beijing Museum big data platform. The public only needs to move their fingers and open a small program to understand the exhibitions and related activities being held by the museum, and even realize one click reservation. On May 18, the Beijing Municipal Bureau of cultural relics will also hold the online launching ceremony of the 2022 Beijing "May 18 International Museum Day" on the platforms of guangming.com, the people's Cultural Museum, the window of the capital, Kwai, etc. For example, the Kwai platform launched a series of activities with the theme of "look at the city of museums" from the same day to fully mobilize museums in Beijing to spread and carry forward excellent traditional culture through short videos and live broadcasts, lead the public to trace the history behind cultural relics, understand the civilized power given by the ancient capital culture with a long history, and feel the museum "close at hand". At the same time, there are three series of activities launched: "big coffee takes you to talk about the museum", "walking along the central axis to meet the museum" and "summer Museum Tour". Among them, "the big guy takes you to talk about the museum", from the perspective of museum curators and experts, leads the audience to appreciate the mystery of each museum; "Walk along the central axis and meet the museum on the central axis", invite social and cultural celebrities to explain the cultural and historical knowledge of the central axis and take the audience on a cultural trip during the offline visit to the museum; "Summer Museum Tour" invites dozens of museums in Beijing to continue to broadcast live on the Kwai platform, bringing visitors a wonderful trip to the museum online. During the event, you can enter the main page of the event by searching the keyword "Museum" on Kwai to browse more exciting content. At the same time, various cloud museums also provide a large number of cultural services for the public. Recently, the Beijing Municipal Bureau of cultural relics and the Beijing Museum Society launched the selection of excellent educational activities of museums in Beijing in 2021 for museums in Beijing. The list of 30 excellent educational activities of museums in Beijing in 2021 will also be released at the online launching ceremony. In addition, in recent years, the volunteer work of the museum has shown a vigorous development trend. The volunteers have become a group of Museum "microphones" who feel the culture with heart and use the line to convey the culture. This year, in order to contribute to the construction of Beijing Museum City, vigorously carry forward the spirit of voluntary service of museums, pool social voluntary forces, cultivate urban civilization ambassadors and inherit historical context, Beijing Municipal Bureau of cultural relics planned the promotion activity of "star shining Beijing - excellent volunteers of museums in Beijing". The online launching ceremony of "May 18 International Museum Day" will also present the style of Museum volunteers to the public. The museum vocational skills competition will also be launched at the same time. It is reported that at present, the state has gradually increased the training and support of talents in the cultural and Expo industry. In this context, this year, the Beijing Municipal Bureau of cultural relics and the Beijing Federation of trade unions jointly held the "cultural relics restorer (paper, calligraphy and painting) vocational skill competition" and the "2022 Beijing Cultural Relics Digital Engineer vocational skill competition". This competition is the first time that Beijing has held a cultural relics vocational skills competition. It aims to provide an exchange platform for personnel engaged in relevant work in cultural and Expo units, transport more high-quality compound talents for the cultural and Expo industry, and advocate more and more young people to participate in it, so as to pass on the skills of cultural relics restoration from generation to generation. (Xinhua News Agency)

Edit:Xia Qin    Responsible editor:Li Shihan

Source:gmw.cn

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