In the first quarter of this year, Jieyang's express business volume reached 847 million, ranking fourth in China. Previously, the State Post Office released the ranking of cities with national express business volume in 2021, and four cities in Guangdong ranked among the top ten in China. In addition to Guangzhou, Shenzhen and Dongguan, Jieyang also occupied a seat. In 2021, the express business volume was 3.533 billion, ranking the sixth in China and the top ten in China for three consecutive years. Jieyang, with a total GDP of about 1 / 5 of Dongguan, why can it create such a large express business volume? The reporter went to the local area to find out. Supporting industries for development Just a few minutes after passing the entrance of Xichang of Jieyang Puhui (Jieyang Puning Huilai) Expressway, we came to the entrance of Junpu village, Jieyang City. Walking along the village Avenue, signs such as "brand authorization" can be seen everywhere. "Now there are more than 10000 online stores in the village, with an annual transaction volume of more than 10 billion yuan." Huang zuohong, relevant person in charge of Jieyang Junpu E-Commerce Association, said. Time goes back 10 years. In 2012, Xu Bingfeng, a man from Junpu village who was engaged in e-commerce in Guangzhou, returned to his hometown and opened the road of e-commerce development in the village. "The living expenses in Guangzhou are high. The rent of stalls and warehouses is much higher than here. They simply come back." Xu Bingfeng said that from the initial one or two orders per day, it gradually developed to more than a dozen or dozens of orders, and then sold hundreds of orders per day in 2013. Like Xu Bingfeng, many young people are catching up with the e-commerce outlet and gradually gathering in Jieyang counties, urban areas and towns. There are business opportunities when there is scale. Zheng Junyong, deputy director of Jieyang postal administration, said that driven by market demand, domestic express enterprises such as Shunfeng and "three links and one arrival" have arranged one after another, successively built 10 regional distribution centers in Jieyang and laid 475 business outlets. At a time when the state and Guangdong Province accelerated to make up for the shortcomings of transportation infrastructure in eastern Guangdong, Jieyang e-commerce took the opportunity to drive onto the "fast lane". The annual throughput of Jieyang Chaoshan International Airport is up to 7.35 million person times; The annual cargo throughput of Jieyang port exceeds 30 million tons; Xiamen Shenzhen high-speed railway, Meishan passenger dedicated line and Shantou Shantou high-speed railway set up five stations in Jieyang to integrate into the 1.5-hour living circle of Guangdong, Hong Kong and Macao Dawan district. In addition, 8 expressways opened to traffic successively pass through the city, with 35 entrances and exits, basically realizing that the main economic nodes can get on the expressway in 20 minutes. The superposition of multiple benefits makes Jieyang e-commerce industry have a comprehensive cost advantage in the national competition. Xu Bingfeng and other practitioners told reporters: "the average local express freight can be reduced to 2 yuan, while in Guangzhou, it usually costs 4-5 yuan." In addition to the e-commerce village focusing on sales like Junpu village, Puning, a county-level city 40 kilometers away, has also developed an e-commerce system backed by the origin, front store and back factory based on the traditional manufacturing industry. "As an area where industrial development started earlier, Chaoshan area has many traditional manufacturing agglomeration areas." Chen Hongyu, a professor at the Party School of Guangdong provincial Party committee (Guangdong Institute of administration), analyzed that Jieyang's e-commerce can develop rapidly, and the surrounding manufacturing facilities are an indispensable industrial foundation. Take Puning for example. In 2021, the total output value of the city's textile and garment industry reached more than 120 billion yuan, making it the county-level city with the largest total output value among the garment industry clusters in Guangdong Province. In the e-commerce Park in Shangliao village, Chiwei street, online shop owner Huang zhenbiao said with a large women's dress that had just been launched: "take the cloth and accessories from the cloth shop across the road, cut them in the next village, send them to Puning's factory for unified printing, and finally transport them back to the factory for sewing. The whole cycle from design to shelf is only about a week." "Such efficiency is very common in Puning." The relevant person in charge of Jieyang Municipal Bureau of Commerce admitted that only in this way can we achieve rapid iterative update of products while minimizing costs. Proactively act as an optimization environment In Jieyang, behind the rapid development of e-commerce, there is not only the independent choice of the market, but also the initiative of the government. As early as 2012, Puning City invited experts to form the "12th Five Year Plan" for e-commerce development in Puning City through thorough investigation, becoming the first county-level city in eastern Guangdong to formulate the "12th Five Year Plan" for e-commerce. "In the development territory of the province, although Jieyang has relatively weak financial resources, the local government is good at making good use of the situation and taking the initiative with the help of various favorable policies to achieve good interaction with market forces, industry associations and business entities." Chen Hongyu said. In 2020, Jieyang issued the "1 + 1 + 12" policy system to promote the development of e-commerce industry, providing support in land, finance, capital awards and subsidies; Relying on Jieyang vocational and technical college and other colleges and universities, the municipal e-commerce training alliance was established to speed up the training of e-commerce talents, and initially form the system and mechanism of "collaborative education between government schools, banks and enterprises". Lin Yu, a teacher of Jieyang vocational and technical college, has another identity - "gold medal lecturer". In recent years, he often teaches at the e-commerce talent training base in Junpu village. "The government has held free talent training courses here all year round and launched an e-commerce online education platform." Driven by continuous talent training, the youth who opened online stores in Junpu village and its surrounding areas radiated 20 villages with a radius of 10 kilometers, driving the employment of more than 100000 people. In order to improve the policy system for the integrated development of express e-commerce, Jieyang is also working hard to optimize the business environment and continuously improve the smoothness of enterprise operation. In the East Guangdong distribution center of Yunda express, general manager Cui Wensheng told reporters that the original site in Quxi street, Jiedong district was relatively crowded, only 75 mu, and later won 150 mu of land. According to the relevant policies of the government to promote the development of express logistics industry, the government has given strong support in accelerating the approval process, and now the development space of enterprises has been greatly expanded. Today, the distribution center sends 72 lines to all parts of the country every day. Seek breakthroughs in transformation and upgrading "Last year, our express business volume ranked sixth in the country, but our business income only ranked tenth. On the one hand, it reflects the cost competitiveness. On the other hand, it also represents that the overall level of online stores is low and the value is not high. In addition, the business entities are mainly small enterprises and individual merchants, lacking large-scale and platform enterprises." Lin bin, deputy director of Jieyang Municipal Bureau of Commerce, said frankly. To seek "a higher level", Jieyang is exploring and promoting the leap from "express city" to "express strong city". Entering Puning International E-commerce mall, we can see that the third floor is building an e-commerce service agglomeration area. It integrates live broadcasting room, studio, exhibition hall, public meeting room and roadshow space, and introduces the business operation center of large-scale network platform to provide services for local online store operators from zero distance. On the fifth floor, the fashion exhibition center built by the electric mall operating enterprises with an investment of more than 8 million yuan has been completed. "In the future, this will become a display place for new products." Sun Guan, general manager of electric mall, introduced. "E-commerce can't just produce, put on the shelf and wait for buyers to come to the door. Let's say that for the display and promotion of many local goods, we have to go to Guangzhou, Hangzhou and other places to find advertising companies and models to take photos and make advertising films." Tang Jun, Secretary General of Puning e-commerce industry association, believes that if Jieyang e-commerce wants to transform and upgrade, it must fill and strengthen these gaps and weak links in the industrial chain. Coincidentally, young entrepreneurs rooted in Junpu village are also increasingly aware that e-commerce is not what it was. Huang Haitian, a post-90s college student, returned home to start a business with his own technology. Relying on the advantages of e-commerce industrial chain cluster and good business environment in Junpu village in recent years, he and his partners founded a company focusing on intelligent hardware such as pet water dispenser and pet feeder. At present, the company has developed more than 100 products in four categories, and the sales volume of e-commerce has exceeded 6 million yuan in 2021. He deeply felt: "e-commerce relies on the industrial foundation of manufacturing industry, which in turn continuously enables the manufacturing industry to improve quality and upgrade." At present, Jieyang is seizing the opportunity of the state to promote the development of new formats such as cross-border e-commerce, accelerating the "express to sea" project and supporting the in-depth coordination between foreign trade and e-commerce. On February 8, the State Council agreed to establish China (Jieyang) cross-border e-commerce comprehensive pilot zone, which is expected to promote the innovative development of cross-border e-commerce in Jieyang and consolidate the new competitive advantages of foreign trade. In addition, "express + agriculture" and other models also continue to release development momentum through industrial integration. Driven by e-commerce, Jieyang launched nearly 100 varieties of agricultural products in 2021, with sales exceeding 100 million yuan. "In the next step, we should continue to expand the main body of rural e-commerce, create characteristic brands of agricultural products, cultivate rural e-commerce professionals, and explore the one-stop development of production, supply and marketing of 'leading enterprises + farmers + E-commerce'." Wang Ruibin, deputy director of Jieyang agricultural and rural Bureau, said. (Xinhua News Agency)