Lin zhengyue'e: Hong Kong design has great potential to "go global"

2022-04-28

In her speech at an event on April 27, the chief executive of the Hong Kong Special Administrative Region, Carrie Lam, said that Hong Kong design has great potential to "go global". Since the 1940s and 1950s, "made in Hong Kong" products have been exported to all over the world and have always been recognized as a guarantee of confidence in the world. Later, "made in Hong Kong" gradually transformed into "Hong Kong Design" and "Hong Kong brand", which continued to attract the attention of buyers and consumers all over the world. On the same day, the launching ceremony of "Hong Kong Smart camp design · flash leap Dawan District 2022" was held in Hong Kong. Through her video speech, Lin zhengyue'e said that the official launch of the project is of double great significance. In addition to being a grand event in Hong Kong's local design industry, it is also a project carefully organized by the Hong Kong Exporters' chamber of Commerce to celebrate the 25th anniversary of the establishment of the Hong Kong Special Administrative Region. She pointed out that the belief behind the whole project is that Hong Kong design has great potential to "go global". Over the years, the SAR government has worked hand in hand with the industry to cultivate more designers for Hong Kong and promote Hong Kong Design in local and overseas markets. The Hong Kong Exporters' chamber of commerce is one of the important partners of the SAR government. Since 2012, creative Hong Kong under the jurisdiction of the SAR government has sponsored and held the "Hong Kong Smart camp Design Award" every year. Over the past 11 years, it has praised countless excellent Hong Kong original designs, and arranged designers to participate in different local and overseas exhibitions to expand the market, broaden their horizons and enhance their contacts. Lin zhengyue'e said that this year's "Hong Kong Smart camp design · flash leap Dawan District 2022" plan will drive more high-quality Hong Kong original brands to introduce into the huge market of Guangdong, Hong Kong and Macao Dawan district through different links, including trade exhibitions and sales activities, business matching activities with mainland buyers, business summits and seminars, and let the Hong Kong Design Industry explore and grasp the unlimited development opportunities of Dawan district. She stressed that the current SAR government attaches great importance to the creative industry and injected another HK $1 billion into the "creative intelligence program" under creative Hong Kong in 2021 to support the industry in organizing more projects conducive to the long-term development of the creative industry. The national 14th five year plan has laid down for the first time the important position of Hong Kong as a Sino foreign cultural and art exchange center, which is very encouraging. The SAR government will continue to promote Hong Kong's creative industries, including design, strengthen exchanges and cooperation with different cities in the Tai Wan region, promote industrial diversification, jointly explore the international market and consolidate Hong Kong's position as the creative capital of Asia. She also thanked the Hong Kong Exporters Association for its continuous assistance in promoting Hong Kong designs and encouraging local manufacturers and exporters to use Hong Kong designs. (Xinhua News Agency)

Edit:Huang Huiqun    Responsible editor:Huang Tianxin

Source:chinanews.com

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