To further promote rural revitalization and inclusive entrepreneurship, we need to make up for shortcomings

2022-04-21

After China's victory in poverty alleviation, the focus of China's "agriculture, rural areas and farmers" work has shifted to comprehensively promoting rural revitalization. To do a good job in consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization, and explore effective paths and methods to promote rural revitalization in poverty alleviation areas has become a major issue related to the overall situation that needs to be paid great attention to at present and in the long term in the future. In practice, Internet-based inclusive entrepreneurship, which has gradually sprung up in poverty-stricken areas in recent years, has played an important role in regional poverty reduction and Rural Revitalization. At the same time, it also faces some problems. It is urgent to further play its role in Promoting Rural Revitalization in poverty-stricken areas through policy intervention. Inclusive entrepreneurship has a significant effect on poverty reduction Inclusive entrepreneurship emphasizes the equality of entrepreneurial opportunities and the diversification of entrepreneurial subjects, and aims to help rural low-income groups get rid of poverty through market-oriented methods. In recent years, with the continuous integration and innovation of digital technology and agriculture, rural economy and society, China's poor areas have found an inclusive entrepreneurship path based on the Internet. Compared with the traditional rural entrepreneurship model, digital technology alleviates the restrictions of external conditions on rural poor groups and widens the market boundary; At the same time, Internet entrepreneurship has low requirements for access conditions, which effectively alleviates the restrictions on education level and entrepreneurial resources. Inclusive Entrepreneurship Based on the Internet has gradually become one of the unique and effective models in China's poverty reduction practice. Taking the "Taobao village" phenomenon as an example, by the end of 2020, 5425 "Taobao villages" in China had created 8.28 million jobs, of which 119 "Taobao villages" were distributed in 41 national poverty-stricken counties in 10 provinces, with an annual total e-commerce transaction of more than 4.8 billion yuan, and the effect of inclusive entrepreneurship on poverty reduction was remarkable. In the new era, inclusive Entrepreneurship Based on the Internet will further play the role of "industrial driving force", "talent reservoir" and "governance propeller" in the revitalization of rural areas in poverty-stricken areas. First of all, as the "industrial driving force", inclusive Entrepreneurship Based on the Internet can promote the endogenous development of rural characteristic industries in poverty-stricken areas, enhance product market competitiveness, and fundamentally change the problem of weak sustainability of independent industrial development in poverty-stricken areas. Secondly, as a "talent reservoir", inclusive Entrepreneurship Based on the Internet can attract migrant workers, college graduates, veterans and all kinds of urban talents to return to the countryside, form an entrepreneurial community with the majority of poverty-stricken farmers, improve the entrepreneurial and employment quality of farmers in poverty-stricken areas in the process of entrepreneurship, and stimulate their enthusiasm, initiative and creativity in Rural Revitalization and building a better home. Finally, as the "governance propeller", inclusive Entrepreneurship Based on the Internet can improve the endogenous governance ability of rural areas. By giving full play to the demonstration and driving effect of village entrepreneurship talents, and exploring the effective mechanism of mutual promotion between rural governance and inclusive entrepreneurship, entrepreneurs can not only become rich leaders, but also play their role in rural governance. Some problems in entrepreneurial practice need to be solved urgently Although Internet-based inclusive entrepreneurship has significant poverty reduction effect and can play an important role in Promoting Rural Revitalization in poverty-stricken areas, there are still many problems in practice that need to be paid attention to. First, the quality of entrepreneurs. Different from opportunistic Entrepreneurship such as science and technology entrepreneurship, inclusive Entrepreneurship Based on the Internet belongs to survival entrepreneurship. Most practitioners have low education and low skills. Entering entrepreneurial activities is more to imitate the behavior of entrepreneurial leaders, which has a certain blindness, which will bring greater potential entrepreneurial risks. Second, the sustainable development of start-ups. Inclusive Entrepreneurship Based on the Internet has greatly promoted the development of emerging industries such as rural e-commerce. However, after a large number of small and micro enterprises and start-ups enter the same product sales channel, the problem of single product and homogeneous competition has become prominent, resulting in a "price war" and the situation that many start-ups cannot continue to operate. Third, the entrepreneurial environment in poverty-stricken areas. A good entrepreneurial environment is of great significance to the development of small, medium-sized and micro enterprises and start-ups. Compared with economically developed areas, poverty relief areas that have just taken off the "hat" of poverty often lack their own "hematopoietic" ability, the overall business environment is poor, and have not formed an effective policy system to support entrepreneurial activities. Promote inclusive entrepreneurship from three levels In order to further play the role of Internet-based inclusive entrepreneurship in Rural Revitalization in poverty-stricken areas, in view of its main problems, it is necessary to improve relevant policies and measures from the following three levels. At the micro level, strengthen the training of entrepreneurship and innovation ability of rural low-income groups in poverty alleviation areas. In order to make the poverty-stricken population form a sustainable endogenous development power, improving the level of human capital of this group is the key link. Focus on the development trend of rural digital economy, develop targeted training projects, strengthen the construction of entrepreneurship tutors, give full play to the role of rural entrepreneurship talents, provide entrepreneurship and innovation guidance for rural people out of poverty, and help them find a stable way to start a business and get rich. At the meso level, improve the innovation ecological level of rural characteristic industries in poverty-stricken areas. Although most poverty relief areas have a certain industrial foundation, they are generally facing the problem of sustainable development. Therefore, efforts should be made to improve the innovation level of rural characteristic industries. First, accelerate the improvement of the public service platform for rural innovation and entrepreneurship, support the development of entrepreneurship incubation bases for rural small, medium-sized and Micro Internet enterprises, gather innovation and entrepreneurship elements, and further reduce farmers' Internet inclusive entrepreneurship costs; Second, guide domestic Internet leading enterprises to accelerate the diffusion of capital, technology and services, build financing and innovation channels for large, medium and small enterprises, drive rural small, medium and Micro Internet start-ups to carry out technology and service innovation, and enhance the market competitiveness of start-ups; Third, actively develop rural digital Inclusive Finance and increase credit support and services for inclusive entrepreneurship of rural low-income groups in poverty alleviation areas. At the macro level, improve the policy environment for inclusive entrepreneurship in poverty alleviation areas. China's Internet-based rural inclusive entrepreneurship practice shows that what the poor need most is not relief, but the opportunity and ability to increase income and become rich. In the new era, relevant government departments should pay more attention to how to form their own sustainable development capacity in poverty-stricken areas, build and improve the inclusive entrepreneurship policy environment in poverty-stricken areas by using a series of public policy tools including finance, finance, education and employment, and promote the Comprehensive Rural Revitalization of poverty-stricken areas. (Xinhua News Agency)

Edit:Huang Huiqun    Responsible editor:Huang Tianxin

Source:gmw.cn

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