In the just concluded Beijing Winter Olympics, the countdown video with the theme of "24 solar terms" at the opening ceremony made the world appreciate the charm of this ancient Chinese calendar. The closing ceremony also showed the Chinese people's unique way of remembering with the link of "folding willows and expressing affection". General director Zhang Yimou once said in the interview that he hoped to take this opportunity to transmit China's traditional culture and art to the world. △ opening ceremony of Beijing Winter Olympics With the end of the Winter Olympics, a number of cultural programs with the theme of 24 solar terms have emerged one after another, such as the large-scale cultural series "ancient rhyme and new sound" broadcast by CCTV, the "Qingming wonderful tour" of the "Chinese festival" series launched by Henan satellite TV, and the spring equinox of the new series of galas "good season of China" launched by Zhejiang satellite TV. The 24 solar terms were formed in the Yellow River Basin and have been used for more than 2000 years since the Western Zhou Dynasty. In 2016, they were officially listed in the representative list of human intangible cultural heritage by UNESCO. Based on the 24 solar terms, these cultural programs present the related history, poetry and folk customs in the form of songs, dances and dramas. With the development of the times and the progress of science and technology, people gradually forget the deep meaning behind many traditional cultures, and the inheritance of some traditional cultures also began to become a mere formality. Fortunately, we can see that the younger generation is increasingly enthusiastic about traditional culture, and more and more people are eager to answer questions and solve doubts. In addition to the 24 solar terms, what are the themes of cultural innovation? What role does music play in the inheritance of traditional culture? Regain the sense of Chinese solar terms ceremony and activate the vitality of traditional culture Qingming Festival has certain particularity in the 24 solar terms. It not only integrates the contents of cold food festival, Shangsi Festival and other festivals, but also combines the social life contents of ancestor worship and tomb sweeping, outing and agricultural festivals, reflecting the natural philosophy of "unity of heaven and man". This year's Qingming Festival, CCTV and the State Administration of cultural relics launched a large-scale cultural series "ancient rhyme and new sound". In addition to the Qingming Festival, it will also be broadcast during the Dragon Boat Festival, Tanabata, Mid Autumn Festival, Double Ninth Festival and Lantern Festival. The theme of the first special program "ancient rhyme and new sound · Qingming Festival" is "cautious in the end and pursue the future", which integrates the expression form of "Cultural Relics Exhibition + cultural interview + ancient music and dance". Among them, the ancient style music and dance link is the visual presentation of the content of cultural relics. Many singers such as Yang Qianhe, Zhang Hanyun and Phoenix legend are invited as singers to deduce the emotion of poetry, the connotation of ancient paintings and the meaning of ancient books in the form of songs or dances, and deeply excavate the folk customs and historical culture related to Qingming Festival. "Ancient rhyme and new sound · Qingming Festival" starts with children's Chorus "24 solar terms song", singing a Chinese romance full of children's interest. A number of poems related to the Qingming Festival are presented in the form of songs or dances. Yang Qianhe sang Du Mu's "Qingming" into a song and successfully brought people back to the season of drizzle; Zhang Hanyun's "book of songs · Zheng Feng · wild weeds" reproduces the sweet and pleasant spring encounter in the pre-Qin period; The legend of Phoenix outlines the idyllic scenery of spring with a song "Xiangzi · trees around the village". "Happy rain on a spring night" reproduces the artistic conception of Du Fu's poems in the Tang Dynasty by dancing with a girl with an oil paper umbrella; The men's group dance "tug of war Fu" artistically shows the scene of the tug of war competition on the Qingming Festival written by Xue Sheng, a scholar of the Tang Dynasty; If life is just like the first sight, it turns Nalan Xingde's endless yearning for his wife into a dance. △ Zhang Hanyun sings the book of songs, Zheng Feng, wild weeds A number of famous paintings related to the Qingming Festival have also been visually and aesthetically transformed with the support of CG, AR and other technologies. For example, in the performance of the song "city in picture", the famous painting "the picture of the river during the Qingming Festival" by Zhang Zeduan of the Northern Song Dynasty was "brought to life" through CG technology, leading the audience into the prosperous scene of Bianjing city of the Northern Song Dynasty. The innovative interpretation of the content of traditional solar terms in "ancient rhyme and new sound · Qingming" has also been highly praised by many audiences# Yang qianzhen sang the Qingming poetry of a thousand years ago #, # opened the Qingming season with Chinese poetry #, # Zhang Hanyun sang the spring romance of more than 2500 years ago # and other topics successively boarded the microblog hot search. On the day before this program was broadcast, Henan satellite TV, which frequently relied on traditional culture to get out of the circle, also jointly launched the wonderful tour of Qingming Festival with Youku. Based on the creation of the famous elegant gathering in history - "Xiyuan elegant gathering", it gathered celebrities of Song Dynasty, such as Su Dongpo, Huang Tingjian, Mi Fu, Qin Guan, Li Qingzhao, Lu You and Xin Qiji, and connected a wonderful tour through situational stories. After the "Tang Palace Banquet" became popular, Henan satellite TV continued to focus on traditional culture and created a series of wonderful tours of "Chinese festivals". It has successively launched the wonderful night of Lantern Festival, the wonderful tour of Qingming Festival, the wonderful tour of Dragon Boat Festival and the wonderful tour of Tanabata. According to Chen Jia, the general director, this year's "Qingming wonderful tour" continues the form of "online drama + online synthesis" created last year. At the same time, it carries out bold practice in the integration and breakthrough of "drama + film and television + variety". With the help of the segmented scene description method of "Xiyuan Yaji map", it presents multiple parallel small theaters of Qingming Festival in the form of dance, song and drama. Different from the shed presentation mode of "ancient rhyme and new sound", Qingming wonderful tour adopts the unique technique of "moving different scenes" in Chinese Oriental gardens. The crew took pictures in Henan, Jiangxi and Sichuan, while paying attention to the integration of people and scenery. For example, the song "Qingming guest" sung by Li Yugang, whose lyrics are derived from "Zhuangzi · Qi Wu Lun", also integrates the real scene shooting of landscape and countryside. In the form of song performance, "Qingming wonderful tour" also takes into account pop music and traditional folk art. For example, the song "dream of cold food" uses popular rap elements to show the eating customs of Qingming eating qingtuan and Sanzi. The instrumental performance "embracing the bright moon" includes instrumental music, Peking Opera, storytelling and other forms, bringing a "collision of national tides" to the audience. In terms of digging deep into the connotation of songs, this program combines pop songs with the deep cultural connotation of Qingming Festival. The final interactive program "clouds and smoke become rain", with the theme of "that year and today", solicits photos and stories across the country. With the singer's landlord's cat's soft song, it will awaken the Qingming Festival Memorial consciousness and life consciousness that occupy the bottom of Chinese people's heart. △ interactive program "clouds and smoke become rain" In addition to the Qingming Festival, the cultural evening party "China's good season · spring equinox" broadcast by Zhejiang satellite TV on March 20 aims at the spring equinox. The party consists of nine programs, which are divided into four parts: preface, harmony, bloom and hope. With "spring" as the core, it tells the meaning and traditional customs of spring. The party drew on the simple and elegant visual style of the Song Dynasty, including Longjing spring tea, hangluo brocade, Yue opera, celadon instrumental music, Longquan sword spirit, maritime Silk Road and other cultural elements in the content, and covered opera, storytelling, dance and song in the form of performance. For a long time, Jiangnan in spring has exuded a different charm. Just as the poem says: the sunrise River flowers are more red than fire, and the spring river water is as green as blue. Can you not remember Jiangnan? Therefore, this program also takes live shooting as the main form. For example, in the opening program "the spring equinox is infinite", the scene switches with the dancers between buildings such as octagonal pavilion, garden wall, Longjing tea field, west lake spring scenery and so on. At the same time, "Chinese good season · spring equinox" attaches great importance to the combination with local cultural elements. Guided by Longjing tea, the women's group dance program "warm spring tea" fixed the dancers on a 4.7-meter pole and danced with four meter long water sleeves, just like smart tea, rhythmic in the tea bowl. The program "warm spring tea" was also affirmed by Foreign Ministry spokesperson Hua Chunying. On March 26, Hua Chunying tweeted that "taste spring tea and taste spring", and posted the performance video of "warm spring tea", which was praised and commented by many foreign netizens. △ Hua Chunying released the performance video of "warm spring tea" on twitter The main creator of the party said that in the future, a party will be launched in summer, autumn and winter respectively, hoping to let the audience see the "different scenes of four seasons" written by Ouyang Xiu again, so as to truly experience the seasonal characteristics of spring, summer, autumn and winter. From ancient agricultural civilization to modern scientific and technological civilization, the 24 solar terms permeate every place of Chinese people's clothing, food, housing and transportation. People carry out agricultural health preservation, delicious food, tea and travel in different solar terms. These three cultural programs make the traditional solar terms glow with new vitality and vitality in the new era through the forms of songs, dances and operas. Guochao has become the symbol of new popular culture, and "Art + audio-visual" has become the breakthrough point of program innovation On March 28, the State Administration of radio and television issued a notice to regard 120 programs as "key Radio and television programs in 2022". "Chinese festival" series programs and "Chinese good season" series programs with the theme of 24 solar terms have been successfully selected into the theme section of "continuing the Chinese soul". On April 7, the State Administration of radio and television announced the "radio and television innovation and excellence program in the fourth quarter of 2021", including 17 radio or television programs. Beijing Satellite TV interprets "the most beautiful Chinese opera" of opera art, Shandong satellite TV launches the "Qilu Culture Conference" of "discussing Tao in the apricot altar", and Henan satellite TV and station B jointly launched "dance Millennium" and Zhejiang satellite TV's "wonderful ink Chinese heart" focusing on calligraphy art were selected at the same time. △ Zhejiang Wei's program "wonderful ink Chinese heart" According to Baidu 2021 Guochao proud search big data, "Guochao" has increased its attention by 528% in the past decade, becoming a popular cultural symbol that has attracted much social attention and pursuit. The term "Guochao" has also expanded from the rejuvenation of a number of time-honored commodities to a brand-new Guochao life led by Chinese brands, culture and science and technology in a large country. The creation of "new national tide" represented by traditional cultural programs is becoming a "new track" for theme program innovation. Among them, "Art + audio-visual" and "national essence + science and technology" have become the main innovation breakthrough points of such programs, which are mainly reflected in the grafting of diversified art and traditional culture, as well as the integration of stage performance and TV media. For example, Zhejiang satellite TV's "wonderful ink Chinese heart" skillfully combines the art of calligraphy with the humanistic story behind it, and presents it through stage performance. In the last episode of this program, singer Li Yugang sang the song "falling ink" and brought a "five Body Book cross-border fashion show" with the students of China Academy of fine arts. If 2021 is the "year of fighting" of "Guochao" program, 2022 will be the "year of outbreak" of the innovative development of "Guochao" program. In order to make cultural programs have both cultural value and communication significance, the program producers focus on the themes of opera, Tang poetry and Song Ci, traditional wedding, national tide and domestic goods, and make different attempts in artistic expression, narrative mode and reception experience. In the process of inheriting traditional culture, these programs not only combine different music types, but also find an appropriate way of expression for the presentation of Tang poetry and Song Ci through music. For example, Oriental satellite TV's "national rhyme has a new trend" chooses to integrate traditional opera, intangible cultural heritage and other arts with contemporary diversified popular culture for cross-border literary and artistic competition. As the first reality show to compose Song Ci, Beijing Satellite TV's "looking for butterflies and flowers" is committed to making Song Ci a popular song hummed by the whole people. Local