Officially launched at the end of this month, the new MWC conference will become more lively. As the world's most concerned exhibition in the field of communication, the last MWC was held with twists and turns. Affected by the epidemic, the launch date of MWC 2021 was not only forced to be postponed from February to June, but also the number of participants decreased significantly, directly reducing by two-thirds compared with previous years. Well-known manufacturers such as Nokia and Samsung did not participate, which also affected the excitement of MWC exhibition. According to the news released on MWC's official website, MWC 2022 will be held in Barcelona, Spain, at the end of this month. The theme of this conference is "connectivity unleashed". It mainly focuses on the fields of 5g, cloud, AI and Internet of all things, displays the latest achievements of the mobile communication industry and discusses the future technological development direction. In terms of the number of exhibitors, it is expected that 1500 exhibitors will attend MWC 2022. For some manufacturers who failed to attend the MWC conference two years before the epidemic, they are trying to release new technologies or products. Now, Xiao Lei, let's take a look at the highlights of this MWC conference. Glory and Lenovo will release new products At the annual MWC exhibition, many manufacturers will release a variety of new products and technologies. For many ordinary consumers, the most concerned is undoubtedly consumer electronic products. At present, it can be confirmed that manufacturers such as Samsung, glory, oppo and Lenovo will release or display new products. However, it seems that there are not many mainstream manufacturers that will officially release consumer electronic products at the conference. Many manufacturers mainly display new products that have been released. Zhao Ming, CEO of glory, said that glory would release a new generation of flagship glory magic4 series on MWC 2022. As the flagship of glory 2022, glory magic4 series is released on MWC 2022, which may have a deeper intention. With the strong performance of glory 50 / 60 series in the market, glory's share in the domestic smartphone market has increased from other to fifth in the market. In the new year, glory may want to use the global traffic of MWC to enhance the market attention and influence of magic4 series, and pave the way for the "redevelopment" of glory in overseas markets in the future. From the published publicity pictures, the glory Magic 4 series still takes the image function as the main selling point, and the rear camera module continues to use the highly recognizable ring design. In addition, glory Magic 4 series may continue to be equipped with periscope telephoto lens to provide users with richer photographic focus segments. You know, in the past two years, some mobile phone manufacturers have been "cutting the periscopic telephoto", which may continue to impact the high-end mobile phone market by relying on image strength. In addition, Lenovo tweeted that it would release new products, services and solutions on this MWC. At the CES exhibition held in January this year, Lenovo has released several notebook computers. On MWC 2022, according to the speculation of many media, Lenovo may release a new high-end thin book equipped with the latest amd Ruilong 6000 series processor. With the continuous efforts of Intel and AMD in mobile processors, thin and light books are becoming the focus of PC manufacturers to stimulate users to replace. While making products lighter and thinner, they improve the performance and endurance of the whole machine with the new processor architecture. In addition to Lenovo, other large PC manufacturers may also release or display new products. In addition, realm also announced that it will release "the fastest flash charging technology in history" on MWC 2022. At present, there is a 120W wired flash charging scheme on the market, that is, realm's flash charging technology will be more than 120W, further shortening the charging time of mobile phones. However, as of the deadline of this article, Xiaolei found that many manufacturers will not release "heavy" new products on this MWC 2022, but mainly "display released new products". The first is oppo. At this MWC 2022, the theme of oppo is "shape the future". Since oppo will hold a new product launch in China on February 24 to release products such as oppo find X5 series and new headphones, it can be predicted that oppo will focus on displaying relevant new products on MWC instead of holding a new launch. The second is Samsung. At the new product launch of Samsung Galaxy unpacked in early February, Samsung has officially released annual heavy new products such as Galaxy S22 series mobile phones and Galaxy Tab S8 series tablets. Many foreign media have speculated that the probability of Samsung releasing new mobile phones on MWC is not high, or it may release new notebook computers and other products. A few years ago, in MWC 2019, many manufacturers released their flagship products at the conference, including not only Samsung Galaxy fold and Huawei mate x, two flagship folding screens that drain the trend of the industry, but also new models such as Nokia 9 pureview and Sony Xperia 1 equipped with rear five cameras. This session of MWC can be described as "peak", and new technologies such as 5g and folding screen have become the focus of the exhibition. The next two MWC conferences, one cancelled and the other postponed, directly reduced the influence of MWC in the hearts of manufacturers and users. Therefore, before MWC 2022 was officially held, some mobile phone manufacturers had released new products in advance, and now they are more using MWC as a product promotion channel than a starting channel. Besides consumer electronic products, 5g and metauniverse may be the new highlights of this MWC exhibition. 5g and metauniverse become a new focus? Influenced by the change of Facebook's name to meta, metauniverse has become a hot word on the Internet, and many industries and companies are also paying attention to the development of metauniverse related technologies and industries. When checking the MWC 2022 agenda, Xiao Lei found that many conferences and keynote speeches are related to the metauniverse. On the first day of MWC 2022, there was a keynote speech on "what is meta universe", which introduced to ordinary consumers what is meta universe and what impact its development will have on enterprises and our ordinary consumers. At the same time, MWC also offers special lectures on the technology behind the metauniverse, metauniverse and finance, web 3.0-metauniverse and other industries. It can be seen from MWC's initiative to open a special speech on metauniverse that MWC hopes to use its platform advantages to publicize and popularize the relevant concepts of metauniverse with the help of the lens of media around the world. Just like the original 5g and folding screen technology, MWC takes MWC as the "springboard" to accelerate the development process of metauniverse industry from zero to one. In terms of 5g, unlike MWC 2019, which attaches importance to the promotion of 5g in the consumer market, the 5g related technology exhibitions and keynote speeches of this MWC are mostly related to industrial applications, such as MWC's manufacturing and 5g summit and ZTE's 5g "growth" (focusing on 5g high-quality development) conference. At the B end, 5g has faster network speed and lower delay, which is suitable for the Internet of things and industrial robots. Previously, Huawei cooperated with a domestic steel plant to enable technicians to remotely control large-scale mechanical equipment through the cooperation of cameras, 5g connection modules and remote operation equipment. In fact, it's not just MWC. At CES 2022 held some time ago, metauniverse and 5g are also the focus of the exhibition. In other words, the industry is optimistic about the development of metauniverse and 5g at the b-end. Xiao Lei believes that this MWC focuses on exploring and discussing the development direction of metauniverse and 5g in the next few years. Many exhibitions and keynote speeches are not only at the product level, but also at the bottom of technology. The research depth is far from that of ordinary consumer electronics exhibitions, which may also be the unique attraction of MWC. It is worth noting that the global 6G competition has been launched. SNS, together with Nokia and other enterprises and led by the European Commission, will carry out a discussion on 6G technology at this MWC conference to explore the development of 6G technology in the future. MWC 2022 needs more new "hot spots" Whether it is MWC or CES, affected by the epidemic, many manufacturers have reduced their enthusiasm to participate in overseas exhibitions and focused on their own product launches. GSMA has also said that the number of exhibitors in MWC 2022 is expected to be close to the pre epidemic level, and it is difficult to catch up with the number of 109000 exhibitors in MWC 2019. Xiao Lei believes that there are not enough attractive consumer electronic products in the current MWC 2022 new product release sequence. After all, for ordinary consumers, they don't pay much attention to the cutting-edge technology of the industry, but more attention to whether there are enough novel and interesting consumer digital products at the exhibition, that is, more "hot spot" products, It will affect the public participation and attention of this MWC. Under the background of the epidemic situation, it is impossible for the exhibition industry to return to the cloud. We should know that the attraction of various exhibitions comes from the manufacturers participating in the exhibition. What products they take to participate in the exhibition or what new products they release will affect the industry influence of various exhibitions. Xiaolei is more inclined to believe that the intensification of Matthew effect in the smartphone industry makes more manufacturers less need the exposure channels of exhibitions such as MWC. Over time, when they no longer need the exhibition traffic, they can focus on their own exposure channels and indirectly weaken the influence of various exhibitions. Like the "top stream" apple in the industry, it does not participate in MWC and other exhibitions. (Xinhua News Agency)