At 23:00 Beijing time on February 9, 2022, Samsung held a global new product launch. According to the practice of previous years, Samsung will bring its Galaxy S series products at the beginning of the year. Before the launch this year, the information of S22 series seems to have been exposed quite comprehensively. However, Lu Taiwen, the boss of Samsung's mobile business, walked onto the stage with a relaxed step to tell you the story behind Samsung. Although the iPhone is also exposed to varying degrees every year, the status of Samsung's flagship products in recent years is "not released but better than released", which really raises questions about the annual security costs. Going further, let's focus on the products in this year's Galaxy S22 series new product launch to see what changes Samsung has made to the S series this year. Flagship standard series press conference, from mobile phone to smart wear to tablet In terms of mobile phones, Samsung still brings three models of S series, namely S22, S22 + and S22 Ultra. On the whole, the galaxy S22 series launched this year can be said to have changed steadily, and the biggest change is the super large cup Galaxy S22 Ultra. Samsung Galaxy S22 ultra is Samsung's first Galaxy S series mobile phone with built-in s pen; The second generation dynamic AMOLED display screen with vision booster technology can suppress glare, and the peak brightness can reach 1750 nit; In terms of endurance, it is upgraded to 45W fast charging and equipped with 5000mAh battery. In terms of price, the price of Samsung Galaxy S22 ultra 12gb + 256gb starts from 10199 yuan. There is little difference in the basic configuration between Samsung Galaxy S22 and S22 +. Both Samsung Galaxy S22 and S22 + are equipped with powerful 50 megapixel main camera, 10 megapixel telephoto camera and 12 megapixel ultra wide angle camera; They are equipped with 6.1-inch and 6.6-inch screens respectively, and both use intelligent vision booster technology to support 1300 nit and 1750 nit peak brightness respectively. In terms of other configurations, Samsung Galaxy S22 adopts 3700mah battery and 25W fast charging; Samsung Galaxy S22 + adopts 4500mAh battery and 45W fast charging. In terms of price, the price of Samsung Galaxy S22 8GB + 128GB starts from 5499 yuan; The price of Samsung Galaxy S22 + 8GB + 128GB starts from 7099 yuan. In terms of tablet and smart watch, Samsung has brought a new tab S8 series tablet and the upgrade of wear OS. The tab S8 series tablet is also divided into three types: tab S8, tab S8 +, tab S8 Ultra. The design of the three products is basically the same. In addition to the difference in screen size, the width of the front glass edge frame of the three products is also different, and the border of tab S8 ultra is the narrowest. The three tablet products adopt the fingerprint scheme provided by huiding technology, among which tab S8 ultra and tab S8 + adopt AMOLED touch scheme to unlock the optical fingerprint under the screen; Tab S8 is the side capacitance fingerprint scheme, which is combined with the power key. Interestingly, both the optical fingerprint scheme and the capacitance fingerprint scheme are from huiding technology. Samsung's Galaxy watch4 and galaxy watch4 classic will receive a major new software update, which will lead to improved body composition reflection function and advanced interval training programs specific to runners and cyclists; There are also a large number of new watch surfaces and new watch strap series, which will be sold at Samsung and partner retailers; There is also a new sleep counseling program, which can provide users with personalized suggestions on how to get a better rest. Note Series "backdoor rebirth" If S22 and S22 + in S22 series are conventional upgrades in your imagination, this time S22 ultra surprised many people's chin. Last year, Samsung officially discontinued the galaxy Note Series, which made the galaxy note 20 series a masterpiece, which really made many users who loved the Note Series feel sorry. But when you see this galaxy S22 ultra, you will be curious. Isn't this a new note series with a different name. you 're right! The Samsung Galaxy S22 ultra this time, whether from the perspective of shape design or actual experience, is completely a replica of the note series that was announced to be stopped not long ago. Samsung added s-pen to the S series this time, which further made everyone sigh: Samsung's attachment to this pen is really heavy. The persistence of s-pen can also be well understood. After all, the addition of this pen makes Samsung a bonus in terms of product recognition and brilliant achievements. The first reason why Samsung's note + screen model is no longer more and more brilliant is that the screen of Samsung's Note Series is no longer larger and larger; Second, make way for the new product line and let the new product line replace the position of note series. That's why you can see that "note joins s series in parallel" at this press conference. Let Z fold series and Z flip series take over the vacant "high-end business flagship position" of note series and transfer the original features of note series to the super large cup of S series, This not only does not lose the "obsessive s-pen", but also ensures the appearance of the new product line. It's a long way to go, and the domestic share still needs to be improved Although Samsung first came in 2022 with the new S22 series, there are still problems Samsung needs to see in the Chinese market: the domestic market share is still others. After losing the Chinese market for many years, Samsung mobile phone has always had the idea of returning to the Chinese market, but it still hasn't found the "manual" to return to the Chinese market. Recently, I also saw the news that Samsung set up the "China market innovation group" in the Chinese team. It is said that this department has a high voice and directly reported to Samsung Vice Chairman Han Zhongxi, but the news is news after all, Only when you pour out the water can you know how many kilograms there are. The fierce competition in the smart phone market is the Red Sea. To put it bluntly, "whoever goes wrong in the domestic market will go wrong step by step until they fall behind". As one of the global mobile phone brand manufacturers, Samsung also realizes that the mobile phone dividend in the international market has peaked. China is still one of the few markets with consumption growth power, with less than 1% of China's market share, This is also the most difficult reality in front of Samsung mobile phones. In the past 2021, although Samsung's total mobile phone shipments still ranked first in the world, in the fourth quarter of last year, apple successfully surpassed Samsung to the top of the world's shipments due to factors such as the listing of new machines. In addition to apple, domestic brands Xiaomi, oppo and vivo are also eyeing Samsung. Xiaomi's global market share in 2021 has begun to approach apple. If the share of oppo and vivo are added together, it has slightly surpassed Samsung. Nowadays, the rise of domestic mobile phones has put unprecedented pressure on apple and Samsung. The best proof is that the price of Samsung Galaxy S22 series does not rise. epilogue The biggest opportunity for Samsung to enter and return to the domestic market still lies in: folding screen mobile phones, that is to say, there are still a large number of high-end Samsung. The middle and low end depends on the Fe Series in previous years. There are basically not many opportunities. This market has long been divided up. The rise of domestic brands has become an inevitable high wall for Samsung to return to the domestic market. In such an internal situation, we still expect Samsung to bring "means to reverse turnover". The market is becoming more and more intense, and users are the first beneficiaries.