It has been more than two years since 5g network was officially commercialized in China, but there are few 5g applications for the C-end market. Now there are finally signs of breaking the situation. On the afternoon of January 25, China Telecom announced the official commercialization of 5g news. However, the other two of the three operators are still in the stage of trial commercialization and no commercial news. In the view of insiders, the reasons for the slow arrival of 5g news are the concerns of operators about the lack of connectivity and the insufficient support of terminal manufacturers. This service is likely to realize value in the future, but it needs a period of development and the times are improving. Even if 5g news is not successful in the future, similar innovative products will appear. The progress of the three operators is different Among the three major operators, China Telecom is the first company to announce that 5g news has officially entered the commercial stage. According to Zhang Xiaojun, deputy general manager of China Telecom Marketing Department, China Telecom has completed the construction of 5g message platform, the network to terminal has been fully opened, the business has been fully loaded, the operation system has been basically completed, and has the commercial conditions of 5g message. The commercial promotion of China Telecom 5g messages is mainly aimed at individual users and industrial users: for individual 5g message users, the mode of receiving free messages and sending the same rate as the current SMS is implemented; For industry users, fees are charged according to different types of messages, such as downlink and session. For individual users, it is a free way to receive and reply to enterprise messages. China Unicom launched the trial commercial use of 5g message in November last year, providing free 5g message experience package for enterprise customers and individual users. Soon after, China Unicom announced the formal establishment of 5g message ecological alliance, and released five strategic cooperation plans of China Unicom's 5g message "Zhixin set sail": 5g message terminal development plan, 5g message application promotion plan, 5g message user experience plan, 5g message green governance plan, 5g message ecological empowerment plan, and launched 5g message Winter Olympics application. As for China Mobile, no start-up plan has been disclosed. The reporter of Beijing business daily interviewed insiders of the company, but no reply has been given as of press time. However, at the end of last year, the WeChat official account of China Mobile 5G news had announced that the Shanghai mobile joint China Mobile Internet Research Center, China Mobile Research Institute, China Mobile Information Technology Center, Zhonghua terminal company and ZTE completed the 5G news private network pilot project at the 5G news innovation center, adding private network attribute labels to users and applications, and closed loop management in the message system. Realize the logical private network effect of diversion and isolation. The support of terminal enterprises needs to be strengthened As early as April 2020, the three major operators released the 5g message white paper on joint terminal manufacturers, elaborated the core concept of 5g message, clarified the relevant business functions and technical requirements, and put forward some ideas for the construction of 5g message ecology. These terminal manufacturers include mobile phone manufacturers in Android camp such as Huawei, Xiaomi, oppo, vivo and ZTE. In May 2020, China Mobile launched an app called "5g news" in Apple App store and some android app stores, but it was hurried off the shelves within a day. After that, the official explained that it was removed from the shelves because of some technical problems, and it has not been put on the shelves since then. It has been more than two years since 5g was officially commercialized in China. However, 5g news has been delayed again and again. It was not until nearly two months that operators successively announced trial and formal commercialization. There are many reasons behind this. Ma Jihua, a communication expert, believes that on the one hand, it may be because operators are worried about the pressure on users and the interconnection is not active; On the other hand, terminal manufacturers may be worried about the decline in the attractiveness of their pre installed applications and affect their revenue. Beijing Business Daily reporter noted that apple did not participate in the release of the 5g news white paper. It is reported that in the promotion of RCS integrated communication news abroad in recent years, Apple has also been absent, and apple has remained silent from beginning to end. In December last year, China Unicom announced 5g message terminal mobile phone models, including Samsung Galaxy note 20 ultra, ZTE axon 30, axon 30 pro, axon30ultra [No 1], axon 30 Zhizhen, S30 se, S30, S30 pro, Yuanhang 10 and youchangxiang 30e Lianfa technology. For the time being, there are no mainstream brands including apple. Fu Guoqiang, senior engineer of China Academy of information and communications, once pointed out that the support of terminal enterprises for 5g messages needs to be strengthened, and the mode of interest division needs to be innovated. Moreover, the current research and deployment of 5g messages are carried out within operators and platforms, lacking the interaction of extensive market subjects, which is difficult to stimulate the participation vitality of the market. In this regard, China Telecom said that it will promote the development of 5g message terminals and expand the coverage of 5g message terminals. On the one hand, it will speed up the industry collaboration, increase the promotion of industry standards, and vigorously carry out the cooperative exploration of 5g message terminals in the open market. On the other hand, it will speed up the coverage of its own brand models such as Tianyi 1 and maimang, so as to promote the scale development of 5g message services, Lay a good foundation for terminal cooperation. Connector in the era of interconnection of all things After the official announcement of 5g news, many people focused on the difference between this service and wechat, and whether it is possible to replace wechat as a killer application in the 5g era. The reporter of Beijing business daily interviewed the three major operators respectively. As of press time, no reply was given. In Ma Jihua's view, 5g message is based on the underlying application of communication, which is more concise and convenient, with smaller programs, and can realize the interconnection of all things. Moreover, it does not need to be controlled by Internet companies in terms of flow, payment and audit, and can reach consumers directly, which is conducive to two-way interaction. "Compared with wechat, the biggest advantage of 5g news is that it can realize the connection between people, things and things, and people and things. It will be a connector in the era of Internet of all things, and wechat is too 'heavy' to realize." However, 5g message has an obvious disadvantage, that is, it does not support the intercommunication of three operators at present. The messages sent by China Unicom to mobile and telecom users will still be sent in the form of SMS. If the sent 5g message contains pictures, audio and video, it will be converted into a text message with link, and the other party can click the link to view it after receiving the message. According to Miao Jianhua, President of China Communications Enterprise Association, operators have not reached an agreement on the operation mode of 5g message service, which is a key point affecting the formation of joint force of 5g message. He put forward five suggestions for the future development of 5g message: first, further accelerate the large-scale coverage of 5g message terminals; Second, further strengthen the construction of 5g message standard; Third, further explore 5g message operation mode; Fourth, further accelerate the building of benchmark demonstration and promote regional pilot projects; Fifth, further carry out research on regulatory policies and technical means. (Xinhua News Agency)