App aging transformation is also "adaptive transformation"

2022-01-17

How to bridge the digital divide of the elderly has always been a hot issue of social concern. In January 2021, the Ministry of industry and Information Technology launched a one-year "special action for Internet application aging and barrier free transformation" to promote the aging transformation of mobile app. At the end of the year, mobile phone software covering all aspects of clothing, food, housing and transportation, such as shopping, chat, taxi and news, have developed the "elderly version", focusing on solving the difficulties encountered by the elderly, the disabled and other groups in using technologies such as the Internet. However, many users reported that some aging transformation is not very ideal, and the penetration rate is low. Since the aging transformation of app, mobile app has changed a lot. From the media survey, many aging and barrier free apps have adopted large fonts, simplified symbols, simplified functional areas and relatively convenient operation. However, it is needless to say that many apps have not been transformed satisfactorily. Some are not completely transformed. For the elderly, the operation of some software is relatively complex, and advertisements will pop up from time to time; Some are not in-depth transformation, there is a tendency of simplification and formalization; Some only enlarge the font, and more of them enlarge the first level pages, and the second level pages and third level pages are not enlarged; Some new problems have been found in the transformation. For example, it is not easy to exit the mobile app. Sometimes they make jokes and even create "suspense films". The surface of the problems in the aging transformation of mobile app is technology, and the root is concept. As song Yubo, an associate professor of the school of Cyberspace Security of Southeast University, said, it is not technically difficult to launch more convenient old-age websites or software. The reason for the poor promotion is that some Internet enterprises believe that the commercial value of old-age software is not high. There are two points involved here: one is how to understand the aging transformation of mobile app, and the other is where the blue ocean of the digital market is. If no consensus can be reached in this regard, the transformation of APP aging will inevitably stumble. The development of the times and the progress of technology cannot be at the expense of ignoring or sacrificing some groups. Technology is neutral, but the research and use of technology have values. At present, the digital divide of the elderly is very prominent. While improving the digital literacy of the elderly, it is necessary to promote the aging adaptation of the Internet. Some mobile apps are too much kidnapped by interests in technical settings, and even a large number of young people are annoyed. Some media found through the survey that many age appropriate apps took the lead in harvesting a group of young fans before they were successfully accepted by the elderly group. Young people also welcome and choose the interface for the elderly, look forward to more concise and fast operation, and have issued warnings and reminders. In terms of the development of blue ocean, the elderly market is obviously the direction. According to the 48th statistical report on China's Internet Development released by China Internet Network Information Center, as of June 2021, the proportion of Internet users aged 60 and over among China's 1.011 billion internet users had reached 12.2%, and the trend of transforming the main growth body of Internet users from young groups to minors and elderly groups was becoming increasingly obvious. With the advent of an aging society, if the aging transformation is not in place, the problem that the elderly can't use, can't use and dare not use always exists, which will not only affect the rights and interests of the elderly, but also greatly affect the development of digital economy. On the contrary, if this pain point is opened, the ceiling of the market will be opened, and the Internet economy will have room for sustainable development. The one-year special action for the aging transformation of Internet applications needs to "look back" one by one. In fact, the aging transformation of mobile app is also an "adaptive transformation", which is an act to adapt to the trend of the times and the needs of development. There can be no ambiguity or hesitation on on this issue. The aging transformation of mobile app can not be superficial. There is an urgent need to start from the problem orientation, from "want me to change" to "I want to change" and then to "continue to change", and finally "change in place" and "change thoroughly". (Xinhua News Agency)

Edit:Ming Wu    Responsible editor:Haoxuan Qi

Source:ynet.com

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