"People who care for skin and beauty", "workers who cherish life and health", "passionate participation in experience school", "little obedient Buddhist", "little academic health expert" and "happy load-bearing Iron Man" - after this "epidemic", young people also label themselves as "cherish life". After punk health preservation, they began to pay attention to real health and health preservation. Foot soaking, massage and health products have become the new normal. Exercise, food supplement and health care have become the norm of young people's life A survey found that the health problems most concerned by the post-90s and post-95s young people are hair loss, insomnia and obesity, while exercise, tonic and health care are their health preservation means. Men's sports demands are concentrated, and women's health care demands are diverse. After 95 and 00, their parents instilled the concept of "health preservation" since childhood. Taking diet as an example, they care not only about taste, but also about health. At the same time, they don't want to lose the youth vitality of young people. They pick up the thermos cup and gradually find a balance between youth and health preservation. In terms of food, young people should not only pay attention to taste, but also nutrition and health. In the past year, the sales of many kinds of health food increased sharply, the increase of yogurt cereal increased tenfold, and the increases of black sesame pill, whole wheat bread and ketogenic diet were 307.9%, 284.3% and 173.7% respectively. Young "health people" not only favor these trendy health foods, but also traditional organic foods: Farm organic foods, including cucumber, purple potato, tomato and pumpkin, have increased by 59.6% in the past year. Among soft drinks, 0 sugar drinks have become the mainstream, with an increase of 66.7% in the past year. During the lunch break, wear a massage eye mask for a quarter of an hour to keep your eyes closed. Before going to bed at night, you use facial beauty tools to import the essence to replenishing the skin. China's health care white paper (Youth Version) released by the human insight laboratory shows that the young people have six main trends in health preservation: keeping in good health with wind, keeping healthy by fragmentation, keeping healthy by massage, keeping in good health by facial anxiety. And use a variety of APP regimen to judge your health through the network. Contemporary young people, either busy with work or the student party with heavy schoolwork tasks, rarely have a large part of the whole time for health preservation, so they tend to use fragmented time for health preservation. At the same time, these "Internet natives" who grew up with the network are familiar with the use of various mobile apps. They regularly remind themselves to drink water, get up and exercise, set fat reduction exercises according to AI guidance, or monitor exercise data and sleep quality. "Health preserving people" are impulsive and academic "Beautiful people with skin care and beauty" believe that health preservation is beauty preservation. They expect the body to be healthy from the inside out and quietly become beautiful through health preservation. They will choose water emulsion, eye cream and other skin care products according to the skin condition, and sunscreen is essential. At the same time, in order to avoid acne skin problems, set up a flag to drink less milk tea or stay up late, but always give yourself the reason to "break the ring", and can't help eating and drinking at the first opportunity. In addition, they also choose collagen, anthocyanins and other health products for their appearance, but they often can't take them on time. They eat them only when they think of it. If it doesn't work for a long time, they will stop using them. Health preservation is a kind of relaxation, a kind of compensation for physical and mental strain, and health preservation is for "better work". They are willing to consume for physical comfort, but they pursue cost performance and are unwilling to spend "wronged money". Cupping, scraping, massage or soaking feet, drinking health tea and other traditional projects are their daily choices. In the fast-paced work and life, they are very anxious about any condition of their body, hoping that the health preservation behavior can immediately alleviate their physical discomfort. Apply for annual fitness card and annual massage card, spend "huge money" to buy a massage chair... They often spend impulsively. Of course, they often can't stick to it because they are too busy. The "passionate participation experience group" is not very cautious about health preservation. They love life and remain curious about the world. They are often "early adopters" of new avant-garde health preservation methods such as ketogenic diet and healthy recipes. They are still willing to try first without knowing whether they are effective, pay attention to the experience process of health preservation activities, but pay less attention to the effect. "Suiyuan Buddha Xiaoguai" also relies on parents to bear the monthly living expenses, and will find substitutes for things beyond their ability. If it is a health product or health food suggested by their parents, they will comfort themselves to "listen to their mother" and accept feeding, such as drinking barley tea. They will also maintain health with their parents, such as taking a bath, using foot bags, massage, etc., so as to make health preservation a family activity. On the other hand, in the eyes of parents, young people are always the little ones to worry about. After countless times of ineffective resistance, young people learned to compromise with their parents and reconcile with their own bodies. "Academic health care experts" have always maintained good living habits or long-term health care behavior. They do not eat stimulating food, soak their feet and drink hot water. They will consult materials, make strategies and evaluate the health preservation behaviors to be carried out in advance. The most typical group is the ingredient party. Whether it is skin care products, shampoo, foot bag and nutritional pill, they should clearly study the ingredients and ranking. Their core appeal is to improve the quality of life and gain a sense of security. Compared with the hope that the health preservation effect will be immediate, they have a peaceful state of mind and are more willing to treat them with an ordinary heart. They believe that they need long-term persistence to have an effect. They eat less oil, less salt and high protein, like running and are challenging marathons... "Happy weight-bearing Iron Man" thinks that young people should be energetic and energetic, and should do some challenging things, hoping to maintain their physical vitality and health and improve others' evaluation of themselves. The real purpose of their health preservation activities is to "become more beautiful". They demand themselves in an all-round way without missing details. They will buy fitness equipment, such as yoga clothes, fitness clothes, etc. fascia guns are a recent popular trend. They hope to increase muscle mass and maintain a good body shape. Avoid the "trap" of health preservation under the banner of "health" "Staying up late will make you look bad, grow acne", "face baldness warning", "as a fat prone physique, you are always on the way to lose weight"... Generally speaking, young people's health preservation issues are inseparable from their attention to body shape and appearance. People are willing to buy skin care products, eat beauty health care products and stay up less for smooth skin; In order to keep a good figure, keep your mouth and legs open; In order to protect the hairline, buy anti stripping shampoo and hair lotion, and even try various folk prescriptions. Although many health preservation activities are under the banner of "health", what we need to remind young people is to avoid falling into the "consumption trap", credulous to the exaggerated publicity of some businesses or bloggers, and pay IQ tax with wages for hard work; Moreover, to reject the appearance anxiety created by others, self-confidence and beauty are really invincible. (outlook new era)