On January 10, Liu zuohu, the founder of Yijia, announced through his microblog that Li Jie will serve as the president of Yijia China, fully responsible for the business in China, and will focus more on product R & D. Subsequently, Li Jie forwarded his microblog and said that he should do a good job in the "connector" between Yijia and users, better transmit the voice of refueling to the team, continuously improve the user experience, adhere to the brand concept of "no deal", provide better products and services for refueling, and let Yijia be seen by more people. Li Jie joined oppo in 2010 and has been responsible for the planning of find series products, product roadmap, hardware strategic planning, oppo China strategic planning and product roadmap since 2013. Since September 2021, Li Jie has also served as the user operation director of oppo China. During his 11 years of work at oppo, Li Jie accumulated rich experience in star product creation and product route planning. During this period, he successfully created popular products such as find7 flagship and R series with a single model sales of more than 20 million units. His deep understanding of the mobile phone industry and his insight into the system construction and operation strategy for users will help Yijia China upgrade its product power, channels, supply chain and after-sales in an all-round way. (Xinhua News Agency)