On January 6, Dai Shan, president in charge of China digital commerce of Alibaba group, issued an internal letter announcing the new organizational structure of the original Taobao tmall business. The new architecture will "comprehensively focus on user experience and customer value, eliminate inertial thinking and encourage mechanism innovation". Among them, on the basis of adhering to the dual brand operation of Taobao and tmall, the newly established industrial operation and development center, platform strategy center and user operation and development center are respectively responsible for blowing snow, Sihan and Xuande, and report to Dai Shan. In terms of innovative business, Daofang is responsible for live broadcasting, and Qiancheng is responsible for shopping and other content ecology. They report directly to Dai Shan, which also reflects Ali's attention to these two businesses. In addition, Lu Su, CTO of Alibaba group, will also serve as CTO of Taobao, and nun CCO / cro of the group will also serve as CCO / cro of Taobao. Ali's mother will continue to be in the charge of Jialuo. The establishment of three new centers means that the core businesses of Alibaba e-commerce, Taobao and tmall, are fully integrated in the background. After this round of adjustment, Taobao will form a unified platform mechanism to ensure that consumers' shopping experience is simpler and smoother, and the development and growth of small and medium-sized businesses are more deterministic. Ali said that this adjustment is not just a simple physical merger of the industry operation capabilities of Taobao and tmall, but an upgrade of the service capabilities of consumers and businesses. The newly established industrial operation and development center will move from industrial operation to industrial operation, deeply serve businesses, and provide full life cycle consumer operation and commodity operation capabilities for global businesses including small and medium-sized businesses. In each vertical industry, a customer experience evaluation team will be established to take customer satisfaction as the yardstick of the industry's operation level. The newly established platform strategy center will upgrade the platform mechanism, promote the wide application of intelligent technology, establish an all-round digital business operation product system, and improve businesses' insight into medium and long-term consumption trends and rapid response to consumption feedback. The newly established user operation and development center is to continuously optimize the consumer experience link from the user product level, so as to bring consumers a simpler, smooth and easy shopping experience. According to the public information, on January 1, Ali China digital commerce sector was officially established. Dai Shan, on behalf of Ali group, is in charge of the first tier organizations such as big Taobao (including Taobao, tmall and Ali's mother), B2C retail, taocai, taote and 1688. (Xinhua News Agency)