Every year, we will see new opportunities created by the interweaving of social media and business development trends. Although many of these trends need several years of development to fully release their potential, meta (formerly Facebook) believes that at least five of them will rapidly popularize in the short term. Enterprises gradually realize the value of VR / ar Although many aspects of the meta universe still need many years to take shape, it can be seen that the application of AR and VR technology is becoming the mainstream, and people can do more and more things in virtual space, whether virtual fitting or remote office. According to the report entitled "Hello, future AR / VR: virtual reality connected, experience boundless" released by Facebook IQ in June this year, 78% of respondents worldwide said that AR is an interesting way to interact with brands, and 74% thought that AR can bridge the gap between online and offline. The strength of social attributes may determine the growth and stagnation of enterprises It is worth noting that the social attributes of business are beyond our imagination. People will find their favorite products when browsing their friends' dynamic information on social platforms. Naturally, they will expect the same information interaction with enterprises. Whether it has the ability of information interaction will become a watershed for enterprises to achieve growth and stagnation. The experience of large-scale special sale day activities and the accumulation of brand value are becoming more and more important Large sale activities are increasingly combining entertainment and shopping, and this trend is growing steadily in the Asia Pacific region. Content creators become an important force in product and brand building Anymind research report shows that, The number of public opinion leaders in Asia (100 thousand to 1 million fans) increased by 66% in 2021 years, especially in Indonesia, Japan, Philippines, China, Taiwan and Thailand. Data released by CB Insights showed that in 2021 alone, the total amount of funds raised by the global creative economy reached a new record of 1 billion 300 million US dollars, almost three times that of 2020. Creator is a new and more diversified media form. They build themselves into brands based on their own strength and increase user stickiness, thus becoming a strong retail channel. Therefore, in 2022, more brands will create products or sub brands with creators. Video has become the main way of expression, bringing a new exploration space According to the data released by emarketer, by 2022, the digital video audience in the Asia Pacific region will exceed 2 billion, one year ahead of the previous forecast. Whether you buy a product directly by clicking the product label in the video, or use augmented reality technology to try the product before purchase, mobile video can bring people an immersive experience. Despite the rapid development of science and technology, one thing remains unchanged, that is, people are willing to interact with enterprises in a humanized, personalized and seamless way. This is why the development trend of social networks is always closely related to business. (Xinhua News Agency)