01 "Is brother Luo okay?" In the Luo Yonghao live room, two young anchor tiktok recommended the mini projector with a price of 999 yuan, which is constantly asked in the commentary area. This is the evening of December 20. A few hours ago, the news of Weiya's tax evasion was confirmed. The Hangzhou tax department announced that between 2019 and 2020, Anchor Huang Wei (Network Name: Weiya) evaded taxes of 643 million yuan by concealing personal income, fictitious business transformation, false declaration of income nature, etc., and other underpaid taxes of 60 million yuan. Huang Wei was subject to tax administrative punishment according to law, including tax recovery, surcharge and fine of 1.341 billion yuan. More often mentioned with Weiya's name is anchor Li Jiaqi. Rumors about him were also wildly forwarded this afternoon, such as how he paid taxes, with a specific figure of 1.7 billion. There is no official news to identify, but in some public opinion fields, Li Jiaqi has almost been "judged" unclean. A good man swipes the screen in his live studio: be lenient when you confess and strict when you resist. There is no doubt that the "earthquake" triggered by RMB 1.34 billion will affect countless people in the industrial chain. Luo Yonghao, who is preparing to leave, certainly did not expect such a "vigorous" ending. The joking title of "dark lamp of industry", which had been around him for many years, fell on him quietly in the shock - although he was not the protagonist of this tax evasion. Luo Yonghao almost announced in a high profile that he has no nostalgia for the live broadcasting and goods industry. After all, in this industry, his personal design is a debt repayment machine without emotion. All the "emotions" were concentrated on the first night he brought the goods. Strange roles and processes made him a little restrained and unpretentious in front of the camera. The helplessness of middle-aged men bending over to life also moved many people. That's April 1, 2020. His voice account has increased 2 million 150 thousand fans, and the tiktok completed 1.1.. Billion. The 600 million bill owed by the hammer has thinned at a clearly visible rate since that night. When there was only a small amount of debt left, he announced that the debt would return to the technology industry. On December 16, his new destination became more and more clear: AR / VR / Mr. Use the most popular words in the industry to translate, probably: meta universe. Leaving with enough wealth is probably the highest level of freedom for e-commerce anchor. In the live broadcasting bases in Hangzhou, there are some bright live broadcasting rooms all night. Hoarse anchors try to urge orders in front of groups of mobile phones. In this sophisticated system, the anchor is the most familiar and the least free role. The more the head anchor, the more life is like a top. Weiya's schedule has been mentioned countless times in previous media reports: she works 15 hours a day and sleeps less than 5 hours. When she is busiest, she works continuously for 3 days and travels around various cities for live broadcasting, with only one and a half hours of sleep in the middle. In the world of live broadcasting with goods, all the figures about time and money seem to be out of touch with the real world - including Weiya's fine and Luo Yonghao's debt. In the eyes of ordinary people, they can't earn money in a lifetime, but in the live broadcasting room, these people finished it in more than ten months. This is more magical than Hao Jingfang's Beijing folding. 02 "Industry dark light". When different people use this word to "define" Luo Yonghao, their tone of voice and expression on their faces may be completely different. Some people are mocking. They almost have to cross their arms in front of their chest and look down at this stranger in real life. What tricks can they toss out; Some people are joking, but their eyes are full of support and longing. This middle-aged man with "endless life and tossing" carries their longing for wanton life. Some ideals can't be realized by yourself. It's also a kind of completion to find a mapping in others. In addition to the earliest English training, almost all industries involved by entrepreneur Luo Yonghao are emerging. Just like the fat man with a hammer on the PPT in his "idealism" series of speeches in his early years, he came with pride, and left a sad back to the world when he left. However, although Luo Yonghao has lost his "hammer" as a commercial company, he has not left the "hammer" held by the entrepreneur if it represents the courage to rush to the new world and fear failure. Even, in the live track, he really got everything he wanted. When "money" becomes the only prey he needs to catch, it seems to be easier for Luo Yonghao. Especially when he stepped on the air vent. Luo Yonghao, who has completed "academic education" in society, has a strong sense of smell for business. He once opened an English school. At that time, the streets of Zhongguancun were full of young people yearning to go abroad. The graduates of the resumption of diplomatic relations in the north of the Qing Dynasty most yearned for employment in glittering foreign enterprises. Mastering a language was a necessary weapon for young people to lead to success. He founded a mobile phone company, hammer. He chose a good time to enter. In the mighty upsurge of making machines opened by apple, countless money and dreams are intertwined. Countless stories appear at the beginning of excitement. Some are like lightning, leaving a sharp arc on the sky and disappearing. Some are like a gust of wind, which the world will forget. The debt of 600 million yuan and the name "Luo Yonghao" make the hammer destined not to be the latter. He has also been involved in e-cigarettes, one of the "quick money making" projects he looked for during debt repayment. Unfortunately, policy risks come one step earlier than profits. On November 1, 2019, Ono e-cigarettes just announced the launch of "double 11". 20 minutes later, the document was issued: all kinds of market subjects are not allowed to sell e-cigarettes to minors, close all Internet channels of e-cigarettes, and take off the shelves of e-cigarette products and advertisements at outlets. The dark light of the industry seems to be a curse that Luo Yonghao can't escape. Until he stood at the door of the live broadcast with goods in the spring of 2020, he had to put away his "hammer" and pick up the microphone due to many twists and turns in the past few years. He is no longer a subversive and changing person, but integrates himself into this set of high-speed money making machine and becomes one of the most competent components. Here, numbers dominate everything, and everyone invests in youth and enthusiasm to create faster and higher numbers. Ideal? They don't even have time to sleep. How can they have time to discuss their ideals? For Luo Yonghao, this has become the fastest and most expensive of all his entrepreneurial projects. This is largely due to the foundation saved by "predecessors". When Weiya showed her talent for selling goods in Taobao live studio for the first time in the summer of 2016, Li Jiaqi, L'Oreal's "counter brother" in Nanchang, quit her job. When he got on the train to Shanghai, Luo Yonghao was still struggling in the pain that the hammer couldn't pay his salary. He finally decided to compromise with the vulgar mass market and launch a series of nuts that did not meet his own aesthetics. This decision once brought the hammer back to life, but it failed to make Luo Yonghao achieve the desired success. In the following years, Luo Yonghao experienced the ups and downs and cruelty of the mobile phone industry, but Weiya and Li Jiaqi sang all the way. Their wealth and reputation once became the most enviable life sample of this era. But the tide will recede one day. At this time, the barbarism of early development will be displayed. In fact, for viya, the danger signal actually appeared early. Dong Haifeng, Weiya's husband, who is also the man who takes care of all affairs for Weiya, issued a letter of apology after the incident, which mentioned that from November 2020, the team began to pay Weiya's relevant taxes in full at the personal income tax rate of 45%, and took the initiative to make up for the previous non-compliance related taxes. Viya fell into the unknown. Dong Haifeng once got angry for his wife's lack of time to rest several times in the company's wechat group, and the broker often gave Weiya too full a schedule. On December 20, the Weiya team, who can only rest for a few days during the Chinese New Year and take advantage of the express holiday, received a notice of "going home to rest", during which the salary was paid. But everyone in the industry knows that this "earthquake" is not over. However, the rectification is always good. In any track and industry, legal compliance is the basic premise of healthy development. This is particularly important when the industry enters a mature period—— From this perspective, Luo Yonghao is really not an "industry dark lamp" this time. Of course, the next "meta universe" is hard to say. (Xinhua News Agency)