According to internal documents, the meta company led by Mark Zuckerberg regards tiktok as the number one competitor of its social media platforms such as Facebook and instagram. It believes that it is "not only interesting, but also funny" and is replacing instagram and Facebook in the young user market. Instagram and Facebook are afraid of losing the attention and love of young users. Its employees have been studying adolescent behavior and trying to participate in market competition in various ways. According to internal documents, what Facebook is most worried about is tiktok. In addition, platforms popular with American teenagers such as youtube and snapchat have been mentioned many times. The document also mentioned relatively small social media platforms such as slack and discord. A slide entitled "the power of identities: why teen and young adults choose instagram" shows that "at present, there is no application that is the preferred way for users to communicate with their best friends." The competitive relationship identified by Facebook helps it absorb experience or imitate in the process of product development. For example, during the popularity of tiktok from 2020 to 2021, Facebook released the clone product reels and promoted it on a large scale. A document in early 2021 also mentioned Facebook's two competitors in the game field, discord and twitch. As the renamed meta company pursues more functions in the game field and optimizes more for the vision of the meta universe, these platforms may also become a source of inspiration for function development. A meta spokesman once said: "these documents confirm that we operate in a highly competitive environment. We have been competing with tiktok, snapchat, twitter, youtube, LinkedIn and other platforms to win users' time and attention, which urges us to continuously improve the user experience and provide more choices." At present, tiktok seems to be the number one competitor of meta. "Tiktok is more attractive than reels because it has better content relevance and deeper user participation," the document said The document also points out that tiktok provides users with an information flow full of interesting content, and enriches the content that users can DIY through dance and various ideas, so as to become "not only interesting, but also funny". According to documents, tiktok is also a place where teenagers and young people aged 13 to 24 often watch short videos. An instagram employee cited another study in the document and concluded that young users are replacing instagram and Facebook with tiktok. One of them is called "what's good about tiktok?" The slide shows that tiktok's popularity is partly due to its entertainment and interest. It believes that tiktok provides users with a lot of funny content that is constantly updated and easy to access. Because teenagers are keen to find interesting content, a large number of videos on tiktok are particularly eye-catching for users who do not customize pages of interest. In addition, the document also mentioned that snapchat is still the favorite way for teenagers to communicate with their friends. Although instagram and Facebook copied the stories function as early as the rise of snapchat in 2016, the latter still poses a threat to the meta platform. Like tiktok, snapchat is considered to have a trend of "Replacing" instagram among young users. One slide cited data that showed that among the teenagers surveyed, texting and snapchat were the most common ways to contact their friends. Another slide explains "why snapchat is popular", listing interesting filters, message timeliness and gamified streaks. The document also believes that YouTube is the most suitable platform for watching long videos and is still the preferred platform for users looking for long video content. At the same time, the document quotes survey data to point out that YouTube is also the favorite application for teenagers, and is more popular than Facebook and instagram in the U.S. and Canadian markets. The document also mentioned that applications such as twitch and reddit mainly help users learn, while LinkedIn and discipline help people "connect with others". (Xinhua News Agency)