"Digitization" of online ordering and offline elderly meal assistance service

2021-12-15

72 elderly care service restaurants such as elderly care post stations and elderly care institutions and 146 elderly dining table social enterprises have been launched. Nearly 10000 elderly people have successfully registered and can obtain services such as takeout ordering, shopping and group meal reservation Recently, with the laughter of the elderly and the fragrance of the food, at the Taipusi street community elderly care service post station located in West Chang'an Street, Xicheng District, some elderly people who buy elderly food hold number cards in their hands, and some people operate their mobile phones to order elderly food on site. Mr. Ma, 64, was slightly inconvenient to move due to hemiplegia. Since the elderly meal ordering channel of the community elderly care post station was opened, he began to order meals online. He said: "the old people's meal in the post station is quite in line with our old people's taste. I often come here to order a set meal of two meat and two vegetables, which is particularly convenient." At present, there is a special wechat group for online ordering of the elderly care service post station in Taipusi street community. The types of meals are sent to the group by the staff every day. The elderly directly order meals at the elderly care service post station with their mobile phone. In addition to the meat and vegetable package, there are separate meals. Ms. Zhao's wife, 69, suffers from mental disorders. Her family is still an independent family, She said: "for our basic elderly care service objects, there is a discount of 5 yuan for ordering meals every day during this period. As long as I don't catch up with the rainy and snowy days, I will come here to order lunch and dinner. After our online ordering, the staff of the post station will prepare the meals and deliver them directly to us without queuing." The convenience of the elderly benefits from the "parents' canteen" activity launched in Xicheng District on October 9. Before December 8, the "parents' canteen" activity will give a meal subsidy of 5 yuan per person per day to the basic elderly care service objects, and an operation subsidy of 3 yuan per person per day to the meal aid points providing elderly meal aid services according to the actual number of meal aid people. Xicheng District is the pilot area of Beijing catering service digitization project. Since the first half of this year, Xicheng District has selected 4 streets, 1 catering center and 6 community elderly care service stations to carry out pilot projects to explore the digitization of catering services. The pilot activity of "parents' canteen" launched this time is also carried out on the digital platform. The elderly who participate in the activity need to complete mobile phone registration, and can enjoy the discount unilaterally through the "hungry app". "Our elderly care service post station can provide three meals in the morning, noon and evening, so that the elderly can enjoy delicious meals every day." Li Yanying, the person in charge of Taipusi street community elderly care service post station, introduced that the elderly have gradually recognized and accepted this service after early publicity and notification and the exclusive service of ordering meals at the post station. Up to now, about 300 elderly people have ordered meals online in the four communities radiated by the Taipusi street community elderly care service post station. It is understood that in order to improve and promote the online ordering mode, since the activity of "parents' canteen" in Xicheng District on October 9, 72 elderly care service restaurants such as elderly care post stations and elderly care institutions and 146 social enterprises for the elderly in Xicheng have been online. Nearly 10000 elderly people have registered successfully, of which more than half are basic elderly care service objects. The dining mode of the "parents' canteen" activity is divided into three modes: take out ordering, going to the store for meals and group meal reservation. The orders of basic service objects account for 70%. At present, Xicheng's "parents' canteen" activities focus on takeout and eating in the store, of which 90% of the orders are from the store. (outlook new era)

Edit:Yuanqi Tang    Responsible editor:Xiao Yu

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