For several Spring Festival, Lu Guohua, a young teacher of the school of cultural communication of Shandong Youth Political College, spent his spring festival in villages all over Shandong. In this college, "move the classroom to the field and write the paper on the earth" is no longer just a loud slogan. Innovative three-dimensional communication, so that rural culture is no longer silent In October, the golden month of tourism in Fanggan village, Laiwu District, Jinan City, came again. Han Rushui, the village branch secretary, was as busy as a newly strengthened gyro. He habitually goes around the village history museum every morning to see the tourists in the museum. "In the past, it was good for visitors to watch here for 20 minutes. Since there has been a professional commentator, tourists can't get out for an hour." Han Rushui said with a smile. As the city's key construction of the village history museum, it once encountered the embarrassment of "talent shortage". "Especially the talent for venue interpretation, oral video production and new media communication. The town has also equipped our pavilion with commentators, but one person is responsible for several pavilions, which can not meet the interpretation needs of individual guests and small teams," Han Rushui recalled. It is the teachers and students of the school of cultural communication of Shandong Youth Political College who have brought about change. By giving full play to their professional advantages, they have not only created a volunteer interpretation team here, but also used new media to make QR codes for well explained voice works for tourists to listen and go as they come. Moreover, Lu Guohua led the students to provide the village history museum with oral video documentaries of nearly 40 villagers. Through VR and other new technologies, combined with smart tourism, he also built a "Digital Museum" for the village, made a special website, wrote the history and image chronicles of Fanggan village, and helped Fanggan village build a three-dimensional cultural communication system. In 2016, Shandong Youth Political College put forward the idea of taking local rural economic and social development as the core, paying attention to farmers, rural and agricultural problems, and cultivating applied talents in serving the development of rural economic industry, which was supported by Laiwu City (now Laiwu District, Jinan City). The two sides signed a cooperation agreement and selected Fanggan village and "one line five villages" (five villages along the great wall of Qi, including fujialing, woyunpu, Shangfa mountain, Zhongfa mountain and xiafa mountain) as the pilot to conduct rural cultural research. In the survey, more heavy facts are placed in front of young teachers and students: with the decline and even natural extinction of some traditional villages, festival folk customs and sacrificial rites of great significance to villagers' life are facing loss, and the village history of many villages is almost blank. "We have arranged nearly 20 teachers and led nearly 100 students to go deep into the countryside in an all-round way." Liu Shaoqin, President of the school of culture and communication of the University, introduced that the school of culture and communication finally formulated the rural cultural communication practice service with the "eight one projects" as the core, that is, through the construction of projects such as "one book, one picture, one film, one sound, one exhibition, one network, one number and one library", Help villages establish a three-dimensional cultural communication system. In the past 4 years, the WeChat Institute of culture and communication has built its own official account of the WeChat public through "Qilu context", published hundreds of articles on the media, and created more than 100 cultural documentaries. It has successfully declared the Zhongyuan festival as a national intangible cultural heritage, and has greatly expanded the influence and dissemination power of the rural culture. Deeply cultivate the construction of new liberal arts and create a practice platform Due to historical reasons, the school of culture and communication of Shandong Youth Political College has three majors: Radio and television, broadcasting and hosting art, and Chinese language and literature. Professional barriers exist for a long time and the gap is obvious, which is not conducive to talent training and the long-term development of the discipline. The college adapts to the new situation of the development of higher education, faces the needs of society, integrates three majors and cultivates applied and compound financial media communication talents, so as to follow and practice the construction concept of cross, collaborative and integrated development of new liberal arts in the whole country. This "green mountain model" of talent training was quickly recognized. In 2021, the majors of radio and television, broadcasting and hosting art were both approved as national first-class professional construction projects. The new liberal arts construction in the university campus not only makes the "three-dimensional" communication of rural culture outside the campus possible, but also promotes each other with the practice platform of "China Regional Culture Communication Research Center". Founded in 2018, the center has formed scientific research directions such as rural revitalization research, regional culture and communication research, folk custom and intangible cultural heritage research, and actively carried out regional culture communication research and social investigation serving Qilu model for Rural Revitalization. Three years ago, Lu Guohua joined the Institute of cultural communication and became a key member of China regional cultural communication research center. As soon as the entry formalities were completed, he led the team into the Laiwu countryside. In two years, four winter and summer vacations and more than 90 weekends, Lu Guohua and members of his "earthworm field" studio walked the streets, interviewed and investigated, photographed thousands of Atlas of village conditions and village appearance, collected hundreds of g of villagers' personal oral video materials, and created 12 video films such as the documentary "Fang Gan Nian custom - inviting the family hall", "Heilongtan - Dragon King temple fair" and "villagers' assembly", Collect a large number of valuable primitive cultural data materials. Dr. Yun Yan, 36, also has her own studio called "gege has a cat". In the process of regional culture communication and research, she positioned the characteristics of the studio as "new media + regional culture". The traditional opera Laiwu Bangzi in the short video, the local food in the beautiful moving picture, and the respect for the inheritors of intangible cultural heritage skills conveyed by the original music "The research and communication practice of rural culture based on the application perspective has forced and promoted the integrated development of disciplines and majors. It not only improves the scientific research and teaching level of teachers and enhances the effectiveness of the cultivation of Applied Cultural Media talents, but also a vivid political theory and ideological education course, so that our teachers and students can understand, understand and take root in the grass-roots level." Wang Lianfeng, Party Secretary of the school of culture and communication, said. Teaching by words and deeds has achieved initial results in cultivating compound talents A good platform will bring out a group of good teachers, and a good teacher will affect a group of good students. At present, the school of culture and communication of the university has more than 20 teacher studios. Teachers teach by example and students make remarkable progress. On the research level of regional cultural communication alone, the students of the college have published nearly 10 papers, approved more than 20 major innovation projects above the provincial level, and more than 20 rural cultural research and communication social practice teams have been commended at the school level and provincial level. The students who followed Mr. Lu to investigate slowly changed a lot. Lu Guohua vividly called the state of students' initial participation in rural culture research as "both dislike and being disliked". Some students turned their lips in the face of the best hospitality sugar water brought by the old man. Slowly, with the in-depth investigation, the students were often moved to tears by the old man's story full of historical sense. "It turns out that these simple villagers have so many things worthy of our awe, such as responsibility, responsibility, dedication and diligence. They themselves are the excellent history and culture of the Chinese nation. In the past, we all thought these words were empty and invisible." the old member who has been in the "earthworm field" studio for 3 years Huang Weilong, a 2016 student, spoke out what the students wanted. Tao Jingze, a broadcasting professional, has served as a volunteer commentator in many village history museums and party history museums. In the process of explanation, she has been moved by the glorious deeds of revolutionary martyrs more than once. In her opinion, the significance of this practical project is to "be able to convey the move to more people through sound". Three to four times a year, I went to the countryside for cultural research, ate and lived with fishermen, and three professional students completed video works together... Looking back on the four years of University, Wu Jingya, majoring in radio and television, admitted that it was these practical projects that made her grow rapidly and become a "place where dreams begin": "Before, I never imagined that a small village contained so many cultures. After graduation, I began to consciously realize that there were more local customs around the world." Wu Jingya's entrepreneurship project has gradually taken shape. Now, one year after graduation, she has opened a company focusing on "intangible cultural heritage playing", showing intangible cultural heritage culture to more people with the help of new media technology, and using her alma mater's equipment and technology for entrepreneurship incubation. Focusing on the new liberal arts and aiming at the application-oriented, the pace of exploration of Shanqing academy will not stop, said Zhang Shuming, deputy secretary of the Party committee and President of Shandong Youth Political College. (outlook new era)