According to the report of Beijing Youth Daily on November 12, during the double 11, many netizens reported that the express sheet printed with various words of "sweeping the code to get the red envelope". After scanning the code, they found that it was advertising, even including loans and financial services. They not only didn't get the cash red envelope, but also almost "sent" their own information. "Scan code to get X Yuan red envelope", "scan code to get smartphone", "scan code to get refueling voucher", "don't dismantle it first, scan code to get a box of instant noodles"... All kinds of "scan code benefits" on the express list are exciting. Many people picked up their mobile phones to sweep, but they were disappointed. Compared with the marketing messages directly sent to consumers' mobile phones, these express single and two-dimensional codes in the coat of "welfare" are more implicit in form and hidden in content, but they are still the merchants' promotion of goods or services, and achieve the effect of commercial publicity or drainage. China's consumer protection law clearly stipulates that business operators shall not send commercial information to consumers without their consent or request, or consumers' explicit refusal. Merchants induce consumers to click, open and accept advertising content by distributing "code scanning welfare". In fact, they do not respect consumers' wishes and are suspected of violating consumers' right to know and consent. For many express recipients, this is also suspected of an information harassment. At the same time, this kind of advertising under the banner of "red envelope" is easy to be misunderstood and goes beyond the real and legal advertising bottom line. If "code scanning advertising" induces consumers to input personal information, consumers may also face hidden dangers such as information disclosure, illegal sharing and abuse. Advertising should be open and aboveboard, not dark. China's law has special requirements for the "expressiveness" of commercial advertisements. Article 14 of the advertising law stipulates that advertisements should be identifiable and enable consumers to identify them as advertisements. An advertisement published through the mass media shall be marked with "advertisement", which shall be different from other non advertising information, and shall not mislead consumers. Businesses publish advertisements by sending "code scanning benefits", which deliberately blurs the attributes of advertisements and hinders consumers' recognition of advertisements. In view of the problems exposed by "code scanning advertising", the regulatory authorities must take full responsibility, strengthen attention and supervision, unblock the channels of complaints and reports, deal with them by means of interview, investigation and punishment, order rectification and issue consumption warnings according to law, force relevant market subjects to enhance their awareness of marketing law and integrity, hold the bottom line, standardize behavior and stay away from the restricted area, We should ensure that consumers enjoy a more honest, transparent and peaceful express signing environment. (Xinhua News Agency)