"Gree made" mobile phone is coming again. On November 5, the tosot G7 mobile phone was launched online at Gree Dong Mingzhu store, and tmall green Gree's official flagship store was launched online and distributed goods in other online and offline channels. The relevant person in charge of Gree Electric Appliance said that tosot G7 is a key step for DASONG mobile phone to enter the market as a new independent mobile phone brand. Tosot G7 is the sixth mobile phone launched by Gree Electric appliance. Since 2015, Gree Electric has successively launched Gree generation 1, Gree generation 2, Gree color world, Gree generation 3 mobile phones and the renamed DASONG 5g mobile phone. "From the perspective of the mobile phone itself, the specifications of the processor, screen, camera, battery and other main components configured by tosot G7 are similar to the mainstream configuration of the medium and high-end flagship smartphone on the market, and the pricing is also close to the models of the same grade." Liang Zhenpeng, an analyst in the home appliance industry, believes that this is a major breakthrough in Gree's mobile phone market strategy in the past six years. "The first few Gree mobile phones give people the impression of 'low allocation and high price', which means' testing the water 'and' playing tickets'. The market response is flat and the reputation is general. The G7 on sale this time is more grounded and closer to consumers, which can be said to be real!" Liang Zhenpeng regards the sale of new mobile phones as a necessary supplement to Gree's diversified development strategy. "Compared with its peers, Gree Electric has been committed to promoting diversified development over the years, but the market effect is not ideal. Air conditioning is still a unique main business." he believes that the development of smart home centered on air conditioning and other key household appliances is the realistic path for Gree Electric to practice the diversification strategy at present. As the only core control terminal with display screen in smart home, it is natural to make efforts in the field of smart phone. "Whether from the perspective of filling the gap in the product line or the independent manufacturing of the control hub, doing a good job of smart phones is the top priority in the development of smart home." Let users connect to the smart home product line through smart phones and share the "Gree +" ecology of "interconnection of all things and one response" is the main intention of Gree appliances to sell smart phones this time. The relevant person in charge of Gree Electric Appliance believes that in the information environment where the Internet of everything has become the mainstream, mobile phones are connectors, locators and controllers of life scenes. "The interconnection of mobile phone and home has become an emerging development trend in the current home appliance industry. How to realize the integrated cooperation between home and mobile phone and control the life scene mode with one key has become the breaking point of the combination of home appliance industry and digital industry." At present, Gree Electric has laid out six technologies in the field of smart home - smart energy, smart cloud platform, smart connection, smart perception, smart interaction and artificial intelligence, and divided the family space into smart living room, smart bedroom and smart kitchen. Through the entrance of smart phone, users can experience intelligent products and services with real-time response and high matching. "From the perspective of strategic layout, Gree Electric's smart phone is worthy of recognition," Liang Zhenpeng said, "But the smartphone market is already a 'Red Sea' of fierce competition. When consumers choose a smartphone, they must first feel that it is easy to use, cost-effective and distinctive. Gree mobile phones should not be satisfied with 'rules and regulations', but continue to look for differentiated functional highlights to form technical and cost-effective advantages." (outlook new era)