From August to October every year, Sichuan Huili pomegranate is on the market. Recently, some videos of pomegranates "unsalable" and "no one wants a few cents a kilo" appeared on the Internet. Among them, a gray haired boss staggered to carry water. The picture caption: "many pomegranates are rotten. It's better to rotten in the ground as fertilizer." there are some cracked pomegranates on the ground, accompanied by a crying cavity. However, according to the joint investigation of multiple local departments, the short video picture and sound are pieced together, which are inconsistent with the facts and suspected of publishing false information. Coincidentally, a video Number released a video of "uncle can only do this" a few days ago. In the video, a child stands in front of a dilapidated house in Meigu County, Liangshan Yi Autonomous Prefecture, Sichuan Province, saying that he has no father or mother. He is too poor to help his neighbors and take care of his sister and brother. Afterwards, according to the field investigation and verification of relevant departments, the video content was seriously inconsistent with the facts, and the video was shot. Meigu county has been lifted out of poverty. In order to attract attention, the video publisher went to the village to find the children, smeared the children's faces, deliberately photographed the so-called "Liangshan children are poor and helpless" video in front of the dilapidated houses, and maliciously spread the harvest traffic. It is intolerable to consume the goodwill of the majority of netizens for their own self-interest. After the truth of the incident was revealed, some netizens said frankly that "there are many miserable videos, I don't know whether they are true or false". Indeed, the Internet is full of some such videos. The anchor is to bring goods, teach little girls to act "sell miserably", and even drop eye drops and pinch children; In order to make profits, in the name of subsidizing children, we use public love to sell fake jewelry... This marketing method expresses the so-called life tragedy or tragedy in an impact audio-visual way, so that netizens can have compassion, and finally use donation or consumption to realize the goodness and justice in their hearts. These miserable bloggers, in order to achieve their own goals, there is naturally no lack of exaggeration, falsehood, deception and other elements in the "plot" arrangement, maliciously consuming the kindness of netizens and gaining attention. If the events of "false assistance and true deception" are staged again and again, people's kindness will be fooled and trampled on again and again, which will also bring a social integrity crisis and lead to the lack of timely help for those who really need help. Without rules, there is no square, and without order, there is no freedom. Network information publishers should not fabricate false information to mislead the public, otherwise, they may also bear corresponding legal liabilities. At the same time, relevant departments should further strengthen the dynamic supervision of the whole process of account registration, use and management, urge the website platform to strictly implement the main responsibility, and guide the account main body to standardize the account operation behavior. Only by working together and firmly establishing the concept of rule of law, can we create a healthy, orderly and harmonious cyberspace. (Chen Li) (outlook new era)