近期，印度尼西亚共和国旅游与创意经济部携手中国知名KOL（Key Opinion Leader，关键意见领袖）开展了跨国合作。此次合作旨在通过全球宣传活动“印尼香料为世界增添乐趣”（Indonesia Spice Up the World），介绍印度尼西亚的风景名胜和美食，推动中印尼两国民间交流和友好发展。

2024年9月17日至19日，中国KOL访问了印度尼西亚雅加达。期间，他在充满中国风情的Pantjoran Pantai Indah Kapuk 2唐人街进行视频拍摄，并与印度尼西亚共和国旅游与创意经济部副部长Vinsensius Jemadu进行了交流。该视频将向中国粉丝介绍印度尼西亚的风景名胜和特色美食，如沙爹、梭多黄姜汤、炒饭、巴东牛肉和咖多咖多沙拉等。两人在视频中也对此进行了深入讨论和面对面互动。

Jemadu副部长表示，邀请中国KOL到访印度尼西亚，是希望通过战略合作向中国人民推广印度尼西亚独具特色的美食和丰富多彩的文旅。据悉，今年4月底，他曾率团赴深圳开展会展旅游推介活动，他在活动中表示：“印度尼西亚欢迎中国游客，并欢迎中国旅游业举办会展活动。”他还鼓励中国旅游企业与印度尼西亚同行探索业务和合作机会。

印度尼西亚共和国驻广州总领事馆表示，领事馆支持一切有助于提升中印尼关系的友好活动。中国是印度尼西亚在贸易、投资、社会和文化等多个领域的重要合作伙伴。当前，社交媒体的影响力越来越大，希望此次合作不仅能在中国推广印度尼西亚，更能有力促进中印尼之间的人文交流。（瞭新社）

以下为英文报道：

Recently, the Ministry of Tourism and Creative Economy of the Republic of Indonesia together with Indonesian Dongguan-based company in consumer goods has joined hands with a well-known Chinese KOL (Key Opinion Leader) to carry out cross-border cooperation. This collaboration aims to introduce Wonderful Indonesia tourist destinations and Indonesian culinary products through the global campaign program, "Indonesia Spice Up the World," enhancing cultural exchange and friendly development between China and Indonesia.

From September 17 to 19, 2024, a Chinese KOL visited Jakarta, Indonesia. During the visit, he filmed videos in the China-themed Pantjoran Pantai Indah Kapuk 2 Chinatown and engaged in discussions with the Deputy Minister of Tourism and Creative Economy of the Republic of Indonesia, Mr. Vinsensius Jemadu. The video will introduce Indonesian scenic spots and special dishes to Chinese fans, such as Satay (skewers), Soto Ayam (yellow chicken soup), Nasi Goreng (fried rice), Rendang (beef that is slow- cooked in a spice paste and coconut milk) and Gado-Gado (vegetables, tofu and hard- boiled egg salad topped up peanut sauce). They also had in-depth discussions and face-to-face interactions in the video.

Deputy Minister Jemadu stated that inviting Chinese KOLs to visit Indonesia aims to promote the country’s unique cuisine and vibrant cultural tourism to the Chinese people through strategic collaboration. It is reported that at the end of April this year, he led a delegation to Shenzhen for a tourism promotion event, where he expressed, “Indonesia welcomes Chinese tourists and encourages the Chinese tourism industry to hold exhibitions and events.” He also encouraged Chinese tourism companies to explore business and cooperation opportunities with their Indonesian counterparts.

The Indonesian Consulate General in Guangzhou stated that the consulate supports all friendly activities that enhance China-Indonesia relations. China is an important partner for Indonesia in various fields, including trade, investment, social and cultural matters. Given the growing influence of social media, it is expected that this collaboration will not only promote Indonesia in China but also increase people-to-people exchanges between China and Indonesia.