Showcasing new trends in the online audiovisual industry

2024-04-03

The 11th China Online Audiovisual Conference (hereinafter referred to as the "Conference") recently closed in Chengdu, Sichuan. The theme of this conference is "Extreme Audiovisual and Strong Empowerment". During the 8-day period from March 23rd to March 30th, more than 2000 industry enterprises and institutions, as well as over 5000 industry representatives and more than 10000 guests gathered in Rongcheng to attend the opening ceremony, main forum, and more than 40 themed forums and related activities. The joint declaration on "Creating Fine Products and Writing New Stories" in the online audio-visual industry, as well as a series of industrial policies and support plans, showcased the new trend of the online audio-visual industry. The market size is considerable. Prior to the opening of the conference, the release of the "Research Report on the Development of China's Online Audiovisual Industry (2024)" (hereinafter referred to as the "Report") received widespread attention. This Report, which is directed by the State Administration of Radio and Television, planned and prepared by the China Network Audio visual Association, and supported by CNNIC, the China Internet Network Information Center, has been released for the ninth time since 2015, and has become an important reference for all circles to understand the development trend of the online audio visual industry and to study and judge the future trend. The Report shows that as of December 2023, the number of online audio-visual users in China has reached 1.074 billion, and the position of online audio-visual as the "largest Internet application" has become increasingly stable. It is worth noting that in 2023, the number of rural online audiovisual users in China reached 320 million, a year-on-year increase of 6.8%, which is much higher than the growth rate of urban users during the same period. Online audiovisual has played an important role in promoting the comprehensive revitalization of rural areas and achieving the "last mile". In addition to the growth in the number of users, data such as user usage time and market size also demonstrate the steady development of the online audiovisual industry. In 2023, the average daily usage time of mobile network audiovisual applications is 187 minutes, exceeding 3 hours; The market size of the online audiovisual industry, including long video, short video, live streaming, audio and other fields, has exceeded one trillion yuan for the first time, reaching 1152.481 billion yuan. There are more than 660000 surviving enterprises mainly engaged in online audiovisual business. As of December 2023, the total number of short video accounts on the entire network has reached 1.55 billion, and the number of professional anchors has reached 15.08 million. The daily update volume of short videos on major short video platforms is nearly 80 million, and the daily live streaming sessions exceed 3.5 million. Zhou Jie, Deputy Secretary General of the China Network Audiovisual Program Service Association and Vice Chairman and Secretary General of the Short Video and Live Broadcasting Working Committee, stated that the large number of practitioners and considerable market size have promoted network audiovisual to become an important force in the new quality productivity of the digital economy. From a content perspective, online audiovisual products are an important supply of entertainment for the public. In 2023, more than 17000 long video works were launched, with a stock of over 120000 works on major long video platforms; The number of online micro dramas on key networks has doubled, and the user stickiness of micro dramas has grown rapidly. 40% of users often watch them, and 30% of users have paid for them; High quality online audiovisual works have emerged frequently, with a total of 51.534 billion views of main theme long video works launched in 2023; Online audiovisual technology promotes the inheritance and development of excellent traditional Chinese culture through various forms of content, and has become the main force in the "two creations" of traditional culture

Edit:Liangyongqing    Responsible editor:Liyi

Source:people.cn

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