The Implementation Regulations of the Consumer Rights Protection Law of the People's Republic of China shall come into effect on July 1, 2024. The regulations have further refined the provisions of the Consumer Rights Protection Law, and targeted regulations have been made on issues that consumers strongly reflect on, such as improving the supervision of new business formats such as live streaming sales, addressing big data "killing off", and strengthening prepaid consumption protection. What public concerns have the regulations focused on in the face of new problems and challenges in the new business model? What impact will it bring? The regulation of new business formats such as live streaming sales is becoming more detailed. "Family members, don't miss out on good opportunities, prices have already been hit to the lowest!" Live streaming sales are becoming increasingly popular. Some live streaming hosts use so-called "far" live streaming exclusive prices lower than the original price of goods as promotional strategies, elevate the original price, use false low prices to deceive consumers, and attract a large number of viewers through methods such as exaggeration and price comparison stimulation. Some consumers claim that when watching live shopping, they are often driven by the host's words and atmosphere, often placing orders quickly, not understanding the quality of the goods and the business entity. Once they encounter consumer disputes, they are often unable to trace them, making it difficult to protect their rights. The regulations stipulate that in the event of a consumer dispute, the operator of a live streaming marketing platform shall provide necessary information such as the operator of the live streaming room, live streaming marketing personnel, and relevant business activity records in accordance with consumer requirements. "The regulation has further refined the supervision of online live streaming marketing activities," said Yang Dong, a researcher at the National Development and Strategy Research Institute of Renmin University of China. The regulations provide a clear solution path to the new problems arising from the emergence of new business formats, create a safer, more honest, and fair online consumption environment, and further stimulate consumption potential. More precise governance of issues such as "killing off" big data has led netizens to post screenshots of holiday hotel bookings. At the same time and with the same room type, orders are placed using member and non member accounts, displaying different prices, while members display higher prices. In the face of obvious price differences, many netizens roast about the "wayward" pricing of the platform and differentiated treatment of consumers. The regulations stipulate that operators shall not set different prices or charging standards for the same goods or services under the same transaction conditions without the knowledge of consumers. "This has precisely regulated the" killing "of big data." Liu Xiaochun, director of the Internet Rule of Law Research Center of the University of the Chinese Academy of Social Sciences, said that the regulations aimed at the protection of consumers' right to know, and built targeted information disclosure rules from the aspects of business subjects, commodity services, user evaluations, trading conditions, etc. Some platforms induce consumers to activate automatic renewal through ordering discounts, but automatic renewal often only notifies consumers after successful renewal. Mr. Zhang, a consumer in Shanghai, often encounters automatic renewal situations on video platforms, online storage, music software, and other platforms. Before the membership service expires, the platform automatically deducts the payment from the account, and the membership service will be renewed. However, it is very difficult to find the unsubscribe entrance. The regulations have detailed provisions on automatic renewal and other charging methods, and operators should prominently remind consumers before receiving services and automatic renewal and other dates. Many consumers compare products with other stores when shopping online, such as checking product sales, store ratings, and ratings, reviews, and photo shoots from other consumers. However, these "sales" and "positive reviews"