"New Chinese Style" Activates Young People's Cultural Genes

2024-03-20

Recently, a fashion trend led by the "new Chinese style" has quietly emerged, with Chinese jackets paired with jeans, button up leather jackets layered hoodies, knitted sweaters paired with horse faced skirts... Their presence can always be seen on the streets and at tourist attractions. According to sales data from an e-commerce platform, since January this year, the transaction volume of Hanfu categories such as horse faced skirts has increased by over 300% year-on-year; During the Spring Festival, the transaction volume of Hanfu category increased by 325% year-on-year. "Why do young people like 'new Chinese style'" and other topics have been trending one after another. On a certain short video platform, the number of views of short videos with the topic of "new Chinese style" fashion has exceeded 10.6 billion. Being sought after by the younger generation not only reflects the charm of China's excellent traditional culture, but also integrates into daily wear. "New Chinese style" clothing is being sought after by the younger generation. "The compatibility between 'New Chinese Style' dressing and traditional festivals is too high. I chose Hanfu as my 'New Year's War Robe' during the Spring Festival." Zhou Tong, a graduate student studying in Beijing, said, "The Spring Festival is a traditional festival in China. 'New Chinese Style' dressing includes elements of traditional Chinese clothing, which not only conforms to traditional festival customs but also is very festive." Currently, it is the season with bright spring scenery. Enjoying spring in the garden, the "New Chinese Style" fashion complements Chinese architecture. A self media blogger shared her story on social media: One day, she was dressed in Hanfu while playing at the Humble Administrator's Garden in Suzhou, and was praised by a foreign girl for being very beautiful. The foreign girl took a photo of her: under the brilliant sunlight, her whole body seemed to be shining. "At that moment, I felt more like the 5000 year civilization of China was shining, and a sense of pride arose in my heart," the blogger said in his post. Where is the novelty of "New Chinese Style"? "New Chinese style" clothing is not as grand and magnificent as a complete set of traditional clothing, with a focus on retaining traditional characteristics while also being fashionable and practical. For example, the flowers and birds, as well as the dark patterns of mountains and rivers in some "new Chinese" clothing, are cleverly integrated. These exquisite patterns only appear faintly in the sunlight, low-key and elegant, and can be worn for both outings and work. Zheng Chaoying from Fujian started learning about "new Chinese style" dressing because her favorite singer wore Hanfu during performances. She said, "When I go to work, I wear a 'new Chinese style' shirt paired with pants, or a shirt paired with a horse face skirt, which feels very suitable. I have also given a fashionable design qipao as a gift to a friend, and she likes it very much." In the live broadcast room, there are more and more styles of 'new Chinese style' clothing; In the circle of friends, people have shown their own "new Chinese style" clothing - in the rapid spread of the Internet, more and more people feel the lasting charm of the traditional Chinese clothing. Under the influence of the Internet, Ms. Zhang from Liaoning began to try "new Chinese style" clothing. "I was planted with 'New Chinese Style' by bloggers on social media, and felt beautiful after I got up, and the style is really suitable for Chinese people." Ms. Zhang said that she will also share her 'New Chinese Style' clothing on the Internet, and get a lot of attention and praise. The collision between traditional culture and fashion, from freehand brushwork to plum blossoms, orchids, bamboo, and chrysanthemums; From cheongsam, Zhongshan suit to horse faced skirt, the design elements of "New Chinese Style" clothing are diverse, with a variety of styles, integrating profound Chinese cultural connotations

Edit:Liangyongqing    Responsible editor:Liyi

Source:people.cn

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