Online literature, online dramas, and online games are becoming the "new three types" of cultural globalization

2024-03-19

Technological innovation, carrier updates, and topic innovation have led to the emergence of various new carriers for cultural globalization. Online literature is popular overseas - Yuewen Group went abroad and held a global Chinese IP ceremony in Singapore, known as "Lion City"; Online games are very popular - the popular game of Miha Tour, Genshin Impact, has made fans all over the world fall in love with the Chinese New Year; Online dramas make people obsessed - Bilibili vigorously promotes "national innovation" to go global, working together with overseas institutions to ignite a craze... In recent years, new carriers such as online literature, online dramas, and online games have carried the charm of the East, creating a "Chinese style" globally and becoming the "new three types" of cultural going global. They integrate and innovate cultural expression modes, and through active dissemination and integration of narrative overseas output, present a colorful and three-dimensional image of China to the global youth community. "Dragons Sail to the Sea" and "Chinese Aesthetics" swept the world not long ago. The "Reading Global Chinese IP Festival" was hard to come by when recorded in Singapore, becoming a highly anticipated "cultural event" in the local area. Currently, the online publishing industry is undergoing a transformation from large-scale growth to a dual drive of quality and quantity. The 2023 China Online Literature Overseas Trend Report shows that in 2022, the overseas revenue scale of China's online literature industry reached 4.063 billion yuan, a year-on-year increase of 39.87%. Yuewen's overseas portal "Qidian International" has launched approximately 3800 translated works of Chinese online literature, trained approximately 410000 overseas original writers, and launched approximately 620000 overseas original works, with a total of approximately 230 million visitors. Online dramas are also highly sought after overseas. An audience member said on overseas social media platforms, "Recently, I have been obsessed with a short drama. Although each episode is only one minute long, I can't stop watching it. Who will take my phone..." This short drama that made her "unable to stop" came from China. According to data from Sensor Tower in the United States, in 2023, an application called ReelShort had over ten million downloads in the United States and has repeatedly become one of the most popular applications in the entertainment industry. This little-known software is actually created by a Chinese company, specifically targeting the overseas micro drama market. The overseas performance of online games is also outstanding. At the approaching of the Chinese Lunar New Year in the the Year of the Loong, Genshin Impact, an open world adventure game that is popular all over the world, was simultaneously "updated". The "Sea Lantern Festival" in the "Genshin Impact" world is synchronized with the Chinese New Year, and global players can experience the strong Chinese style of "colorful kites in spring" in the game world. In the game, Chinese traditional lion dance elements are also integrated: jumping, squatting, rolling, lunging, buckle... In the background of the neon shining game in the international metropolis, Chinese lion dance allows global players to fully experience the Chinese aesthetics of "China-Chic Guofeng". According to the creation team of Genshin Impact, in addition to the traditional lion dance, the game also uses some intangible cultural heritage skills to promote the plot and render the atmosphere, "hoping to narrow the distance between global users and Chinese culture". In the eyes of many industry insiders, new forms such as online literature, online dramas, and online games are more in line with the perspective of youth culture and have strong vitality. "People with culture", science and technology continue to make efforts to let global users experience Chinese culture more, and let Internet cultural products that love "Chinese innovation" more, with correct content

Edit:Liangyongqing    Responsible editor:Liyi

Source:XinhuaNet

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